Whether you like it or not, your business has been changed because of the digital age. Shopping habits are quickly morphing as more and more people have smart phones and tables.
One recent study suggested that touch screens actually cause people to buy more because touching a screen with an item on it, makes the buyer feel more connected to the –shirt, shoes, wheel barrel, or steering wheel cover—and so are more inclined to order.
Marketing World published an article by Zsarlene B. Chua which included the following observation.
“The retail industry as a whole is undergoing a fundamental transformation right now and it’s [happening] everywhere,” Hamish Brewer, CEO of JDA Software Group, Inc. (a supply-chain software manufacturer), said at a press conference on Feb. 18. As mobile devices and the Internet changed the face of shopping, he observed that the way customers shop has also changed.
“Today, consumers do not go shopping — they are always shopping,” he said. He cited a survey done by eZanga last year that showed 75% of mobile users in the US use their devices to go shopping. The integration of mobile devices and retail has also made consumers less tolerant — complaining about a product being out-of-stock or the lack of information on the Web site or unexpected delivery charges.
“Before, if they go to a store and they see a certain product out-of-stock, it’s okay,” he said. But now, customers expect that the company will always have stock. “[The transformation of retail] exposes every single weakness in [a retailer’s] supply chain,” he said. From raw materials to manufacturing to actual delivery of products, every single point-of-sale will be scrutinized.
At times this can sound ominous to you as a business owner, but think of it this way, you won’t be making as many mistakes as your competitor. You have business savvy and know how to run your business.
Contact Wipple to do the work of keeping you online and your run your business.
Call Wipple 1-360-901-1684 to help you company keep the productive parts of your online advertising and update the parts that are now outdated.
It’s the perfect day to get this started. Click here for more information. Their team of experts can help you design and execute a digital strategy that will attract new business.