Interact with Reviewers for Good Online Reputation

Interact with reviewers.

Interact with your reviewers.

Interact with your reviewers.

If you find a negative review on a site such as Yelp, you should respond. Ask how you can do better next time. If appropriate, apologize. For positive reviews, thank your reviewer.

Never get into an argument.

Don’t debate. Instead ask what you can do to make things right. If you find false information being shared, reach out to the review site—not the individual

Share positive reviews as testimonials on your website.

If you have satisfied customers that are willing to take the time to share their great experience use these to promote your business!

For a great website and for help in moving your online presence in a positive way, call Wipple today. Immediately. 360 901-1684.

Wipple Is on the Side of Small Business and Startups

wordcloud-679951_640Net neutrality is crucial for small business owners, startups, and entrepreneurs because these individuals and groups usually rely on the open Internet to launch their businesses, create a market, advertise their products and services, as well as distribute products to customers.

Without an open Internet job growth, competition and innovation with be thwarted.

Net Neutrality drops the barriers of entry for all small business by leveling the playing field. No large company should be able to interfere with this open marketplace. ISP’s are by definition gatekeepers to the Internet. Without net neutrality laws, these gatekeepers could profit from the control they possess.

Groups representing wireless carriers, cable companies, and Internet providers are already gearing up to file lawsuits seeking to overturn the new rules.

The fact that this fight is incredibly boring stop you from following and voicing your concern on these issues.

The fight against Net Neutrality is being attacked on three fronts. According to an article in The Wall Street Journal posted April 2, 2015 The telecommunications industry has myriad objections to the net-neutrality rules.

The article reads in part:

“First, the groups are expected to take issue on the procedural ground that the FCC didn’t provide proper notice to the industry for various parts of the new rules. Second, they will argue the agency doesn’t have the authority to reclassify broadband services for regulation under the same utility-like rules used on the phone network. Lastly, the trade groups may take aim at specific provisions such as the ban on paid prioritization.

“. . . If a court found violations in procedure, the rules would be sent back to the FCC, which could then go through the proper process and pass them again. But a delay could buy the industry time in the hope of changes to the FCC if a different party got control of the White House.”

Call Wipple for any concerns you have about online marketing, website construction or making certain you are easily found online. 1-360-901-1684.

Click here to see what we have to offer.

Net Neutrality – An Issue For Every Internet User

 

meditate-576511_640What happens to a frog’s car when it breaks down?

It gets toad away.

canard-159511_640 (1)What did the duck say when he bought lipstick?

“Put it on my bill.”

 

Now that I have your attention, stick around for the conversation on net neutrality.

This subject has not been a prominent news story, because the content gets long and boring. But this story is important to you and your business.

If net neutrality goes away, 16-year-old boys aren’t as likely to become superstars just from creating 6-seconds vine videos.  The small start-ups like Facebook will be less likely to supplant the well-established and successful Myspace.  Without net neutrality, Mommy bloggers and most others who create their income online would get no exposure at all.

This would occur because large companies such as AT&T, Comcast, and Verizon would be allowed to discriminate by creating pay-to-play fast lanes.

The huge public and political outcry caused a fight for a protected open Internet.

Recently the Federal Communications Commission voted to give us Netflix, Amazon, and Hulu Plus at equal speeds.  They also told Internet Service Providers that they weren’t allowed to strike deals where a company could pay fees to speed up their traffic into our homes while other sites were throttled.

Read our next blog to learn more about why this subject is important to you as a business owner.  Don’t allow a boring legal battle to dissuade you from paying attention. At Wipple make a point of watching how these issues can affect our clients. We are in this business to help you.

Call us today 1-360-901-1684. Go here to see what we can offer you.

Equality on the Internet – Make it Work For You

beautiful-15704_640At least there is still one place equality still exists—The Internet.

Tipping my hat to the federal government is not a something I regularly feel obligated to do. But this week, members of the Federal Communications Commission deserve a high-five for their decision on net neutrality.

The FCC voted to preserve net neutrality. This probably is a vote you and most everyone else in the nation missed.

As comedian John Oliver said, “The cable companies have figured out the great truth of America: if you want to do something evil, put it inside something boring.”

Boring or not, this subject matters to you. The Internet is just about the only place on earth where equality exists. In the online realm, there is no discrimination against content, no matter who creates this content. Whether you are a huge corporation or a small start-up business, you are given the same benefits. The Internet doesn’t discriminate, and the entire wealth of content is available to anyone, anywhere at any time.

That’s what the FCC decided. Let’s send a high-five to this decision.

Wipple is here to help you get your business online where it belongs.

Call us today 1-360-901-1684. Go here to see what we can offer you.

We call our company “Wipple” because Wipple is a little creature that goes throughout your website and the whole Internet to bring more traffic to your website. Choose your keywords, and your Wipples will do the rest. Whether you get one Wipple, or the Wipple Army, prepare yourself for big results!

Take a Break. Get Help From Wipple and Watch Your Business Forward

Let Wipple take some of the responsibility for the success of your business. You'll have more time to relax.

Let Wipple take some of the responsibility for the success of your business. You’ll have more time to relax.

Plate spinning is a manipulation art where a person spins plates, bowls, or other flat objects on poles. The goal is to keep them all spinning without any of them falling off.

To keep these items from toppling over and breaking, one must closely attend to every element. The attention can’t be diverted by inconsequential matters, making plate spinning exhausting.

Small business owners often feel and act like incredibly proficient plate spinners. They work very hard to keep everything in motion.  Keeping everything moving correctly rather than toppling over and breaking can be difficult.

If you really want your business to grow and keep your sanity in the process, then you may need help. One way that Wipple can help you is to take the plate you call “web presence.”

Web presence simply refers to all of your online business locations: your websites, your blogs, and your social media pages such as Facebook, Google+, Twitter or Pinterest.

Only a few years ago, all you needed was the best Yellow Page ad to attract customers or clients. Now with the internet there are so many ways to find them, but with this advertisement tool comes hours of intricate work.  Very few people today use the Yellow Page in this digital age.

Don’t try to spin everything in your business all alone. Wipple can help keep everything in the air.

Go here to see the services we are prepared to offer you.

Call today. 360-901-1684

Apple Plans to Get in the Electric Vehicle Business

Apple_Oct_2014_18The smartphone and computer company Apple has announced its intention to get into the car business.

Recent reports are unclear whether Apple plans to develop its own electric vehicle or join with an existing auto manufacturer to supply the software needed for “smart” vehicles.

Apple has not publicly revealed a concrete plan for an electric vehicle; however, news stories are speculating about Apple entering the electric vehicle market.

Apple definitely has the capital needed to make this kind of investment. The company registered $178 billion in cash and marketable securities at the end of 2014. Another reason this may be a marriage made of convenience is that Apple has the technological capabilities needed to make this possible. An Apple car could connect easily with current Apple devices like the iPhone and iPad as well as any future services or products.

One concern is the low profit margin in the electric vehicle industry.

Only time will tell whether or not Apple will use it technological prowess needed to apply computing power to cars.

 

What Does My Website Need?

Your website has function and design needs to make it a useful source of information. Focus on these points to ensure your website is user-friendly and conducive to business.

internet-42583_640Your website. Hopefully, you realize how incredibly important this part of your business is. Here is just a quick rundown of what you HAVE to have on the site.

  • Don’t make it complicated to navigate. People are looking for information. They will go somewhere else if they can’t find the information quickly.  Information includes
    • General information. This includes the basics: Hours of operation, location, services, and FAQ.
    • Contact page. A way to get in touch with the business via e-mail or phone (or both.)
    • About page. Customers want to know who they are dealing with. Show yourself and a short explanation of how you as a business got started.
    • Social media links.  You want your customers to connect with you on social media. You don’t want them to have to look around for this opportunity.
    • Testimonials. You want to include what others are saying about your company and you.
    • Show an Example of What You’ve Done. Have some portfolio pieces. Whether that is pictures of the closets you’ve built or the bagels you serve.

The Use of Color in Your Website

Last blog we talked about colors on your website. We want to continue this discussion because there is so much to say. Human senses get excited about lots of things. Colors can cause that excitement. Colors can increase people’s appetite. Colors can make individuals feel warm or make them feel tranquil.

If, however, you are marketing to a particular ethnic group it is wise to take into account this culture’s association with color. 

This list comes from an article entitled Cultural Color. They suggests that this is by no means a comprehensive list.

The Cultural Color Meanings of Red

rose-143947_640

Western:

energy, excitement, action

danger

love, passion

a warning to stop

anger

Christmas combined with green

Valentine’s Day

Eastern:

prosperity

good fortune

worn by brides

symbol of joy when combined with white

China:

the color of good luck and celebration

vitality, happiness, long life

used as a wedding color

used in many ceremonies from funerals to weddings

used for festive occasions

traditionally worn on Chinese New Year to bring luck and prosperity

India:

color of purity, fertility, love, beauty

wealth, opulence and power

used in wedding ceremonies

a sign of a married woman

also color of fear and fire

Thailand:

color for Sunday

Japan:

life

anger and danger

Cherokees:

success, triumph

South Africa:

color of mourning

Nigeria:

usually reserved for ceremonies

worn by chiefs

Russia:

associated with the Bolsheviks and Communism,

means beautiful in Russian language

often used in marriage ceremonies

Australian Aborigines:

represents the land and earth

ceremonial color

Hebrew:

sacrifice, sin

Christian:

sacrifice, passion, love

Cultural Color Meanings of Pink

watercolor-background-590377_640

Western:

caring and nurturing

love and romance

feminine

Eastern:

feminine

Europe:

feminine color

baby girls

Belgium:

pink was traditionally used for baby boys – now it is more common for it to be used for baby girls

Japan:

well-liked by both males and females

Thailand:

color for Tuesday

Korea:

trust

Cultural Color Meanings of Orange

sky-232000_640

Western:

affordable or inexpensive items

Halloween, combined with black

Eastern:

happiness

spirituality

Thailand:

color for Thursday

Ireland:

religious color for Protestants

appears on the Irish flag along with white for peace and green for Catholics

Netherlands:

color of the Dutch Royal Family

Hinduism:

Saffron, a soft orange color, is considered an auspicious and sacred color

Cultural Color Meanings of Yellow

banking-21948_640

Western:

happiness, joy

hope

cowardice

caution, warning of hazards and hazardous substances

Eastern:

sacred

imperial

China:

sacred

imperial, royalty

honor

masculine color

India:

sacred and auspicious

the Symbol of a Merchant

Thailand:

considered auspicious as the bright yellow flower “cassia fistula” is a national symbol.

represents Buddhism.

yellow is considered the royal color, the color of Monday which is the King’s birthday

Egypt:

color of mourning

Burma:

color of mourning

Israel:

used to label Jews in the Middle Ages

Middle East:

happiness

prosperity

Japan:

courage

beauty and refinement

aristocracy

cheerfulness

Europe:

happiness, joy

cowardice, weakness

hazard warning

France:

jealousy

Greece:

sadness

Africa:

Usually reserved for those of high rank

Buddhism:

wisdom

Jewish:

yellow star badges of the Middle Ages and post war Germany and Poland

Cultural Color Meanings of Green

green-leaf-176722_640

Western:

lucky color in most western cultures

spring, new birth, regeneration

nature and environmental awareness

color for ‘go’ at traffic lights

Saint Patrick’s Day

Christmas combined with red

jealousy

greed

Eastern:

new life, regeneration and hope

fertility

China:

new life, regeneration and hope

fertility

disgrace – giving a Chinese man a green hat indicates his wife is cheating on him

exorcism

studies show it is generally not good for packaging

India:

the color of Islam,

hope,

new beginnings

harvest

virtue

Thailand:

color for Wednesday

Japan:

eternal life

youthfulness

freshness

Indonesia:

a forbidden color

Ireland:

religious color for Irish Catholics

color symbol of Ireland – the Emerald Isle

France:

not good for packaging

North Africa:

corruption and the drug culture

Egypt:

hope

spring

Middle East:

color of Islam

strength

fertility

luck

Saudi Arabia:

wealth and prestige

South America:

death

USA:

money

jealousy

Cultural Color Meanings of Blue

water-571312_640

Generally the safest color to use world wide

Western:

trust and authority

conservative,

corporate

peace and calm

depression,

sadness

“something blue” bridal tradition

masculine color

baby boys

Eastern:

immortality

China:

immortality

associated with pornography and ‘blue films’

feminine color

India:

Lord Krishna

national sports color

Japan:

everyday life

Korea:

color of mourning

Thailand:

color for Friday

Belgium:

light blue was traditionally the color for baby girls – now it is more common to use it for baby boys

Cherokees:

defeat, trouble

Mexico:

mourning

trust

serenity

Iran:

color of mourning

heaven and spirituality

immortality

Israel:

Coat of Arms

Egypt:

virtue

protection – to ward off evil

Middle East:

protection

Colombia:

associated with soap

US Politics:

liberalism

UK & European Politics:

conservatism

Religious Beliefs in Many Cultures:

Christianity: Christ’s color

Judaism: holiness

Hinduism: the color of Krishna

Catholicism: color of Mary’s robe

Cultural Color Meanings of Purple

purple-608575_640

Western:

Royalty

spirituality

wealth and fame

high ranking positions of authority

Military Honor (Purple Heart)

Eastern:

wealth

India:

sorrow

comforting

Japan:

privilege

wealth

Thailand:

color of mourning for widows

color for Saturday

Brazil:

death and mourning

European:

Royalty

Catholicism:

mourning

death, crucifixion

Cultural Color Meanings of White

smoke-569500_640

Western:

brides and weddings

angels

hospitals, doctors

peace – the white dove

purity and cleanliness

Eastern:

death, mourning and funerals

sadness

China:

death and mourning

virginity and purity

humility

age

misfortune

India:

unhappiness

symbol of sorrow in death of family member

traditionally the only color a widow is allowed to wear

funerals

peace and purity

Japan:

White carnation symbolizes death

Thailand:

white elephants are considered auspicious,

white symbolizes purity in Buddhism

Korea:

purity, innocence,

morality,

birth and death

Middle East:

purity

mourning

Cultural Color Meanings of Black

bokeh-499506_640

Western:

power, control, intimidation

funerals, death, mourning

rebellion

Eastern:

wealth, health and prosperity

China:

color for young boys

India:

evil, negativity, darkness

lack of appeal

anger and apathy

used to ward off evil

Japan:

color of mystery and the night

may be associated with feminine energy – either evil and a threat or provocative and alluring

Thailand:

unhappiness,

bad luck, evil

Judaism:

unhappiness,

bad luck, evil

Middle East:

evil

mystery

Africa:

Age and wisdom

Australian Aborigines:

ceremonial color

commonly used in their artworks

Cultural Color Meanings of Brown

texture-550440_640

Western:

down-to-earth, practical

comfortable

stable, dependable,

wholesome

China:

In Chinese Horoscopes brown is the color for earth

India:

Color of mourning

Nicaragua:

Sign of disapproval

Cultural Color Meanings of Magenta

Western:

Creative, innovative and artistic

Imaginative and outrageous

Loving, compassionate and kind

Encourages emotional balance

Spiritual yet practical

Non-conformist

Spain:

Official color of the Union Progress and Democracy political party

Netherlands:

Used by the Amsterdam based Magenta Foundation in support of anti-racism

Contact us at Wipple for some more suggestions or to fine tune these suggestions.

Get a great internet presence with Wipple 1-360-901-1684.

 

Use Color Correctly on Your Website

Designing your website is often a personal experience. Even if you are hiring one of our experts at Wipple to do the design, we will absolutely want your input. Color affects your design in a major way. However, a design with too many colors can easily overwhelm a viewer. Sometimes a minimalist approach can help draw the eye of the visitor to specific content.

Let’s talk about the color you could use on your website.

  • Sometimes you want a classy and elegant feel. Try a minimal color scheme that is rather neutral and then add a pop of color. This can create contrast and give a unique, impactful visual impression.
  • wood-8196_640Try an analogous color scheme. This is when you choose three colors that are next to each other on the color wheel. One of the colors should be the dominant color.
  • A monochromatic color scheme is an easy design. You use shades of primary colors like green and blue.
  • Use a darker color with lighter accent colors. These should be used sparingly. A splash of color here or there will draw the visitor in.flowers-583089_640
  • A split complimentary color scheme. Complimentary colors are opposite each other on the color wheel. The high contrast of complementary colors creates a vibrant look. Then you can add a color in between.

Choosing the right color palette for your web design project takes time and an understanding of the feeling and mood you want for your site.

Contact us at Wipple for some more suggestions or to fine tune these suggestions.

Get a great internet presence with Wipple 1-360-901-1684.

Getting Online Doesn’t Have to Be Complicated

film-589491_640Getting online is so very easy. Elementary children are capable of signing up for a YouTube site or posting on many different social media location is user-friendly and easy.

There is, however, a difference to putting something online and creating an online presence which will help you promote your business. Not only do you need to have social media presence, a well-designed and easy-to-use website, but this all needs to cumulate in a cohesive brand.

As consumers find you through different channels, they need to recognize your brand.

Once you have got your site, you need to make sure that it is listed so that you’ll appear when people are searching. Make sure you submit your site to all of the local online directories such as Yelp and Google Local. A simple and free way you can do this is by going to www.getlisted.org.

There are a lot of ways to make your website. There are some website-building tools that are fairly user friend. They do, however, come from templates so your site may look similar to hundreds of other sites online.

So you might contact Wipple and have them design you a really unique site that will have individuals following you.

Whether you create your own website or have Wipple help you remember the three points.

  • Make certain your website will load properly on mobile devices. This is a primary way consumers find local businesses.
  • Make the navigation simple.
  • Don’t leave out critical information. Such as:
    • Hours of operation, location and services
    • Contact page. You must have a way to get in touch with your business via email or phone
    • About the company and who’s behind the business and how it all began.
    • Social media links so the customers can conned with you on social media outlets.
    • Samples of your work
    • Testimonials

Contact us at Wipple. We know how to get your website noticed.

If you have questions go here and we can help you.

For pricing go here.

or Call today 1-360-901-1684.