Taylor is Getting an Education In How to Work with You

Taylor learned a lot about design in New York. Now she needs to learn about you.

Taylor learned a lot about design in New York. Now she needs to learn about you.

Taylor just graduated with a degree in communications with an emphasize on digital communications. She has a great command of the technicalities of working with a website. She also has a great eye for artistic development of a website.

All of these qualities are very appealing for a company like us. We want to provide you with the best educated and the best technical web designers in the country.

One thing Taylor lacks is the experience of working with a client. We want Taylor to spend more time talking with people like you. We want Taylor to understand your goals and your personality and how you want to present yourself and your company.

We constantly discuss with Taylor how every site should not have her stamp of style on it, but these sites need to have YOUR flair. She is definitely learning and she has learned to appreciate the various styles and how these styles attract a certain audience.

She has also learned to appreciate how using a template for most websites is not always affective. Templates impose a style the client may not want or the template might not functional for the type of website we should be building.

 A website can be compared to various modes of transportation. You can tootle around on a scooter or you can drive a Lexus. You get around on booth vehicles, but one is much more efficient and will get you there faster and more comfortably.

Taylor is working with a mentor to build great websites. She understand the flashy graphics and catchy text. She understand the codes and tags needed to attain a higher placement in search engines and how to make pages load faster and be more user friendly.

She is also learning about individualizing every site. 

Call Wipple for a site designed with you in mind. 1-360-901-1684

Go here to contact us.

Have Your Website Ready for the New Year

Be ready for the New Year with an updated, upgraded website.

Be ready for the New Year with an updated, upgraded website.

At Wipple we are ready to help you map out an online marketing campaign that will help your sales soar in the upcoming year. You may want to consider planning your New Year’s campaign in advance so you aren’t throwing something together at the last minute. Here are some steps to help your business prepare to capitalize on the upcoming year.

  • Visitors to your website should have a good experience even if they are on a mobile device. More and more people are using their mobile devices to look for service providers, as well as making purchases.  At Wipple we will run tests to make certain everyone will have a pleasant experience.
  • Check Loading Time. One of the most important design features of your website is the loading time. If it takes visitors too long to load, they won’t stick around. Mobile web users are quick to click away if a site won’t load. The recommended load time is 3 second or less. Test your site by visiting it from different devices, and use these tips to improve website load time.
  • Update any data from last year. Check to see where the majority of your revenue producing conversions is coming from. Maybe Facebook is sending you a 100 visitors a month, but only 1% convert to paying customers. However, if your email marketing campaign is having a 4% conversion rate. Maybe you should increase email rather than more time on Facebook.
  • Create content on various social media which features upcoming offers. You never want to promote excessively on social media, but if you are having a great sale inform those who follow you.
  • Create landing pages for these offers. If your business is going to have special offers or promotions, you will want to have landing pages that highlight these.
  • Create a credible and trustworthy shopping experience. At Wipple, we understand that you don’t necessarily have time to spend tons of time on your website.

Wipple has a cost effective way to promote your business.  Contact us today at 1-360-901-1684.

Click here to see more options and pricing.

Your Web Needs to Reflect Your Specific Service

Eye chartLast week, I went in to a place in our local mall to buy new glasses. As the technician took measurements so my upgraded spectacles would fit properly, I talked with her about the upcoming holiday season.

Woman with gift boxes in the mall“Two years ago we had these awesome managers,” she said as she had me stare at a camera until it flashed. “They understood this industry and how people buy glasses. Those guys knew no one buys glasses before Christmas. But after Christmas everyone is trying to spend all their flex spending. The managers would schedule us accordingly. We had only a few people on before Christmas and then we all showed up after Christmas.”

The women continued to measure my face as she explained how the new mangers came from totally different industries. One used to manage a sporting goods store and another used to manage a department store.

“These guys think we need to be fully staffed in the extended hours during the entire holiday shopping season. We sit here with nothing to do.  Then after Christmas for that one week we are uninitiated with people trying to spend all their flex spending or get the last of their insurance before New Year. I just wish these new managers understood the business better.”

This is not an unusual complaint—having a manager or other individual in charge that simply does not understand the business.

At Wipple, we recognize your business is totally unique. Just because we have built dozens of websites, does not mean we understand your business.  Just like an optometrist has a different customer rhythm than other mall locations, your business has a different rhythm.

We want to work with you and your types of clients. The holidays may offer a massive opportunity for increased sales and revenue—or not.

Call Wipple at 1-360-901-1684 and let’s talk about you.  

Update your advertising by clicking here. 

Small Business Trends Include Websites

business people group have meeting and working in modern bright office indoorYour business operates in its own unique and distinctive way. This does not mean, the collective impact of the small business sector isn’t enormous.

Small business is BIG! Consider the following facts from a government report on small business trends.

  • The 28 million small businesses in America account for 54% of all U.S. sales.
  • Small businesses provide 55% of all jobs and 66% of all net new jobs since the 1970s.
  • The 600,000 plus franchised small businesses in the U.S. account for 40% of all retail sales and provide jobs for some 8 million people.
  • The small business sector in America occupies 30-50% of all commercial space, an estimated 20-34 billion square feet.

Furthermore, the small business sector is growing rapidly. While corporate America has been “downsizing”, the rate of small business “start-ups” has grown, and the rate for small business failures has declined.

  • The number of small businesses in the United States has increased 49% since 1982.
  • Since 1990, as big business eliminated 4 million jobs, small businesses added 8 million new jobs.

In an article by Joseph Pisani in Inc. more than half of small businesses don’t have websites.

His article “How the Tech Revolution Straight Up Bypassed Most Small Businesses,” Pisani quotes Jim Blasingame, a small business author and radio show host who says.

“It’s just ridiculous. Every small business needs a website. Period. Nonnegotiable.”

There are many reasons given by small business owners as to why they don’t have a website.

  • Don’t have the time
  • Think it will cost too much
  • Don’t want the rush of orders that come with being online.
  • Don’t know how to get started.

The article says: “Fifty-five percent of small businesses don’t have a website, according to a 2013 survey of more than 3,800 small businesses conducted by Internet search company Google and research company Ipsos. That’s a slight improvement from the year before, when 58 percent said they didn’t have a website.”

In today’s market, consumers expect every business to have a website. Not having one kind of makes your business a ghost.  Growers at a local farmer’s market hand out cards with their website location. Women who make hair bows for newborns have a website. A man who makes sausage out of wild game has a website.

Just because your business is small, does not justify having it hidden from the consumers.

Wipple has a lot of options and plans for your website. Call now 1-360-901-1684 or go here to get professional help to set up yours.

Small Business Move American. Get Online to Move Your Business

A recent U.S. government survey reported there were 27.9 million small businesses, and 18,500 firms with 500 employees or more.

Young smiling business woman and business man portraitThe Office of Advocacy defines a small business as an independent business having fewer than 500 employees.

Many of these small business were started by individuals who had been unemployed in the previous year. The government report suggestions about 900,000 small business owners had been unemployed in the previous year.

If you are an established small business owner, or you are just started your business, don’t forget the need for an online presence.

This is a step which many small business owners are not taking.

Portrait of young female florist with big vase of red tulips looking at cameraPortrait of affectionate couple having coffee in cafeWhether people are looking for a handyman, a florist, a restaurant, a tanning bed, a clown for the birthday party, or someone to clean the drapes the most common place to start is online.

Many of us believe that if we don’t find that store or restaurant or service provider doesn’t have a website – or has one that clearly hasn’t been updated since 2003, or doesn’t provide an email address or phone number on the home page – we discount it immediately.  We have a tendency to assume—whether this assumption is right or wrong– that the enterprise is unprofessional and low quality.

Just because you have a brick-and-mortar store, doesn’t mean potential clients and customers won’t look you up online.

Give us a call at Wipple. We can get your small business where you want to go. 1-360-901-1684

Click here to read more about what we have to offer.

Companies Who Use the Internet to Get Their Message Out

Recently, several interesting and exciting businesses have come to our attention. These creative and unique ideas got their start through the imagination of unique individuals. These business ideas spread because of the internet.

One company wants to update playground equipment to modern pieces which can generate power.

One company wants to update playground equipment to modern pieces which can generate power.

Consider the company Playground Energy. They have added the benefit of generating electric power to the fun of play equipment. This power can be used to power the lights or run the Wi-Fi.

Another business that is interesting if not quite so environmentally friendly is Billy-Bob Teeth Inc. 

Jonah White is one of the founders of  Billy-Bob Teeth Inc. He and his partner Rich Bailey made more than $50 million dollars by making people look ugly. The founders claim that their ugly teeth are sold in more than 150 countries from around the world and so far, they have manufactured and sold more than 20 million of them.

Maybe your dog would enjoy the beach more if he had sunglasses.

Maybe your dog would enjoy the beach more if he had sunglasses.

 Doggles  produces sunglasses for dogs. Their website claims they are the first and only eye protection designed and created just for dogs!   The glasses were even purchased by the US government for the military dogs, which were supporting the US army in Iraq.

Want an excuse which looks like an authentic doctor's note? There's a website for that.

Want an excuse that looks like an authentic doctor’s note? There is a website for that.

Need an excuse? Go to myexcusedabsence.com. Here you can purchase various excuse letter samples for almost any excuse you will ever need. You can get excuse letters that are very much the same as those you may get from your doctor. Some other options are fake jury summons or an authentic-looking funeral service programs, complete with comforting poems and a list of pallbearers.


Websites Aren’t Just for Those Who Sell Online

Websites are not just for companies who have products available online.  Sometimes business owners wonder if a website is valuable to them because the business model does not ship products.

Bridal, Son In Law, Marriage, Wedding, Shoes

One unique start-up business, brings a wedding van to your door.

You don’t have to be producing mail order products to benefit from an online presence. The following businesses have found websites increase their overall bottom line. Consider these uniquely structured companies.

  • A mobile wedding chapel. This is a full wedding ceremony in the back of a van.
  • An ancestor detective service finds your family histories for you.
  • Outsource your online dating.
  • Hangover helpers clean up after our party as well as bring a homemade breakfast burrito for every under-the-weather client.

These companies all get the word out about their services by having a website.

Restaurants and bed and breakfast establishments all attract business by using their website to show what is available and how to make reservations.

Ipad, Map, Tablet, Internet, Screen, Multimedia

Travelers don’s just use their electronic devices as a GPS. They also look up local restaurants as well as events and other needs.

Over 70% of travelers in the United States and Europe use the Internet to set travel itineraries — and those itineraries include restaurants, accommodations, and shopping. Will you be among the choices found when they search the Internet?

If you offer something that people are looking for, a large portion of people (perhaps a market unknown to you thus far) will search the Internet, because it’s fast, it’s easy, it’s global, and it’s private. A website will put you in the running with others on the Internet.

If you do have something to sell, using the internet is a necessity. Here are some businesses that have seen their bottom line skyrocket due to the exposure gleaned from the websites they have maintained.

  • A prank candle company. The candles start out smelling wonderful and then burn down to a really nasty stench.
  • A surprise store. If you like surprises, this company will send you a mystery item.
  • The three sock company. To compensate for the socks which get lost in the laundry, this company sells you three socks.
  • Personalized romance novels with your name inserted as the heroine or hero.
  • Eternal Reefs mixes the ashes of cremated people into cement, using it to build marine habitats that are placed on the ocean floor.
  • Fake Wishbones. Who would want to pay for a fake plastic wishbone? Apparently there are plenty to help make Ken Ahroni and his Lucky Wishbone company a few million dollars.

Call Wipple today (360) 901-1684 and find out what a website would cost and what kind of anticipated exposure you would received.

Go here to fill give us more of an idea what you feel your business needs.

Get a quote by going here.

Wipple Discusses your Website Needs as a Business Owner

Woodworking, Shavings, Planer, Plough, Wood, Tool

Maybe you have all the business you can accommodate in your carpentry shop so you don’t need a website. On-the-other-hand would your customers like to see pictures of previous projects to get a better idea of what they might want?

The number one question we hear from potentially new clients is: “Do I really need a website?” Often this question is followed up with an explanation such as, “We are doing okay without one right now. I’m just not sure a website would be worth the bother and cost.”

In reality, maybe your business doesn’t need a website. We shouldn’t make such a statement as we are in the business of selling websites. If you have a niche market that is already doing well, maybe you aren’t desiring to expand.

Cake, Strawberry, Piece, Eating, Food, Sweets, Pastries

Your website could be a place potential customers could go to see what types of catering you specialize in.

Remember, however, there may come a time when someone moves in on your niche. Are you going to be prepared to compete? Also consider that a website is not necessarily an advertisement. You use your website to communicate with your clients. Would your clients like more information about you? Would they appreciate the convenience of being able to contact you online?

A website allows you to post answers to frequently asked questions, discuss upcoming events, and becoming involved in community activities.

A web site is like your giant public bulletin board where people can get information on how to find you, where you are located, what you have to offer, why your service is unique, and what’s new in your company. It can be easily updated and changed frequently, and is a communication forum through which your customers can communicate back to you with questions, concerns and feedback on their needs.

Call Wipple (360) 901-1684 today to talk with someone who can give you ideas about what a website can do for you. We don’t believe in overkill, we can tailor the package to your unique business and style.

Go here to fill out a questionnaire. This will help us both understand more about you, your business and what steps could be taken next.

Get a quote by going here.


The Most Valueable Place for Startup Funds Might Be a Website

Opening a new business or running an existing business takes a certain amount of resources. Occasionally the expenditures are more than you had expected. Some new business owners decide to cut costs by not launching an aggressive advertising campaign.

Before the internet became a household necessity, businesses only had print media, radio or TV to entice customers. These above mentioned advertising outlets can make a gigantic dent in precious startup funds.

There are ways to advertise today that are much more cost effective. You need online advertising.

You can start by registering your business with Google Places, Yahoo! Local or Microsoft Bing. You just have to fill out the forms and register.

Another good place to start to promote your business in an economical way is with the free social media such as Facebook and Tweeter.

A blog is also a way in which potential customers can connect with you on a personal level.

Social Media, Blocks, Blogger, Linkedin, FacebookPut up a YouTube video. You can promote your business or skill in a way that only someone with your expertise would know.

A flickr account can also help by allowing you a place to compile photos of your business. These can all be linked back to your website. At Wipple we work with clients all the time who have found great success as they link their social media back to a website. This is one of the reasons a website is so important.

The website needs to represent your business and remain current.  Wipple can provide that website. Wipple can maintain your website. Wipple can help you get started on all these inexpensive ways to promote your business. Call Wipple (360) 901-1684 today.

Go here to fill out a questionnaire. This will help us both understand more about you, your business and what steps could be taken next.

Get a quote by going here.

Social Media Continues Its Evolution

A decade ago, Facebook digitized the college experience and expanded the way young adults communicated. This Facebook phenomenon has moved way beyond college kids into parents as well as grandparents, asserting their individuality, the college crowd moved into a variety of other social media networks and an ever expanding array of apps.

Originally, Facebook only made college students feel as if everyone else was having more fun than they were. Now senior citizens can scroll through their newsfeed and see how other grandmothers have cuter, more thoughtful and higher achieving grandchildren.

As grandmothers post shots of grandchildren, college students flee the old fogies social network.

According to attn..com here are some of the places the young adults are landing.

According to an article posted on September 17, 2015, Yik Yak is one of those places. This is an anonymous messaging system which enables users in a particular area to post anonymous messages onto a feed and fellow users can upvote, downvote, and reply.

The attn article reads in part:

College students have a variety of media platforms they use regularly.

College students have a variety of media platforms they use regularly.

While many love the anonymity Yik Yak presents, the app can also be a platform for harassment, put downs, and even fear. Last week, Florida Atlantic University student Emeil Stewart was kicked off campus after posting about “a threat to open fire on the campus breezeway, one of the main areas of campus where students and professors walk to get to their classes and restaurants.”

Upon noticing that the Yak was receiving a lot of attention, Stewart reached out to the police to explain that he’d merely heard someone else make that threat. While the university police chief clarified that this was an “18-year-old mistake” and “not a serious threat,” he’s still no longer a student at the campus.

Threats aside, Yik Yak is also a bullying hotspot. Earlier this year, the College of Idaho tried to ban Yik Yak after receiving several complaints about posts on the platform.

“If someone puts a racist epithet on a Latino’s door, or a black person’s door, there’s at least a potential evidence thread that can be investigated,” college president Marv Henberg said at the time. “Not with Yik Yak.”

Last year, Eastern Michigan University professor Margaret Crouch was horrified to learn that dozens of Yik Yak users had been brutally mocking her and two fellow female professors during a large lecture course.

“I have been defamed, my reputation besmirched. I have been sexually harassed and verbally abused,” she wrote to her union representative, as obtained by the New York Times. “I am about ready to hire a lawyer.”

Danielle Keats Citron, a University of Maryland law professor and the author of “Hate Crimes in Cyberspace,” told the Times that “Yik Yak is the Wild West of anonymous social apps.”

“It is being increasingly used by young people in a really intimidating and destructive way,” she said.

In addition to Yik Yak, many college students are on dating apps like Tinder. Nancy Jo Sales captured this reality earlier this summer in the Vanity Fair article “Tinder and the Dawn of the ‘Dating Apocalypse.’” Towards the end of the article, Sales visits the University of Delaware and is surprised that the young women she interviews are all on Tinder. The ease of Tinder has apparently reduced the incentive for college guys to go out and court women the old fashioned way.

“As they talk, most are on their phones,” Sales writes. “Some are checking Tinder. I ask them why they use Tinder on a college campus where presumably there’s an abundance of available guys. They say, ‘It’s easier.’ ‘And a lot of guys won’t talk to you if you’re not invited to their fraternity parties.’ ‘A lot of guys won’t talk to you, period.’ ‘They don’t have to.’ ‘Tinder has destroyed their game.’”