Businesses Understand the Power of Social Media

social-media-585481_640Businesses are become more and more cognizant of the fact that their online presence in social media can be a foundation of their overall marketing strategy.

Social media influence is becoming more and more powerful in creating public opinion.

Consider the following statistics and trends found at marketingtechblog /

  • Social networking is the top online activity in the U.S., with the average American spending 37 minutes per day.
  • 46% of web users look toward social media when making a purchase.
  • 8 out of 10 SMBS use social media for their business to drive growth.
  • 3 in 5 SMBs say they’ve gained new customers by suing social media
  • 67% of Twitter users are far more likely to buy from the brands they follow on Twitter.
  • The average Twitter user follows five or more brands.
  • Users who primarily access Twitter on mobile are 60% more likely to follow 11 or more brands.

Call Wipple and we will help you use the social media needed for your business.

Call 360-901-1684.

Who is Online?

internet-42583_640 (1)Internet use has basically reached saturation levels for some demographics.

The Pew Research Center’s unit studying the internet and society began systematically measuring internet adoption among Americans in 2000. Since that time, Pew Research has conducted 97 national surveys of adults that have documented how the internet has become an integral part of everyday life.

Here is a summary of their report.

Age differences: Older adults have lagged behind younger adults in their adoption, but now a clear majority (58%) of senior citizens use the internet.

Class differences: Those with college educations are more likely than those who do not have high school diplomas to use the internet. Similarly, those who live in households earning more than $75,000 are more likely to be internet users than those living in households earning less than $30,000. Still, the class-related gaps have shrunk dramatically in 15 years as the most pronounced growth has come among those in lower-income households and those with lower levels of educational attainment.

Racial and ethnic differences: African-Americans and Hispanics have been somewhat less likely than whites or English-speaking Asian-Americans to be internet users, but the gaps have narrowed. Today, 78% of African-Americans and 81% of Hispanics use the internet, compared with 85% of caucasians and 97% of English-speaking Asian Americans.

Community differences: Those who live in rural areas are less likely than those in the suburbs and urban areas to use the internet. Still, 78% of rural residents are online.             

 

What and Where is “The Cloud?”

blue-88523_640The cloud, where all your data goes to be stored, is not really up in the air at all. The cloud is actually a network of computers that work together.

Rather than saving your files on your computer’s hard drive or on a disc drive, “The Cloud” stores the information inside warehouses across the world known as “data centers.”

Google isn’t open about exactly where its data centers are located. The company seems to feel that details such as the size and power usage of its data centers could be valuable to competitors.

Nobody even knows for sure exactly how many data centers Google has.

Google, of course, is not the only company to get into cloud computing. Other companies such as Amazon own and operate cloud computing platforms and offer space to other businesses. For example, Netflix’s operation is powered through Amazon Web Services. Business save on costs and increased efficiency when they don’t need to maintain their own software, hard drives, or computer networks.

According to an article by Katie Couric, Ninety percent of global Internet users are on the cloud and eighty percent of small businesses in the U.S. are expected to use cloud computing by 2020.

 

Websites Need to be Mobile Ready

More and more people are finding your business by using their cell phone.

More and more people are finding your business by using their cell phone.

Google’s search engine algorithm is a heavily guarded secret. However, last April google changed mobile search results significantly, giving preference to mobile ready websites over non-mobile ready websites.

Interestingly enough, the SEO metric companies who are tracking the updates, are not seeing massive shifts in the Google mobile ranking algorithm. According to an article on Search Engine Land most of the web community isn’t too impressed with the level of significance in the mobile results.

This, however, doesn’t mean that you shouldn’t make your website mobile friendly. If this update by Google didn’t show results, the next one might. More and more individuals are using mobile devices and your website should reflect this constant evolution. 

Wipple can help you through this evolution to keep you in front of both PC users, phone users, and the use of any other electronic devices.

Click here to read more about us.

Get Your Website Noticed. Wipple Can Help

 

You website shouldn't be like an uncharted planet floating out in space.

You website shouldn’t be like an uncharted planet floating out in space.

Your company’s website might be a thing of beauty and information. You’ve got great pictures, great design, great copy, and a potential customer can easily navigate the information.

The problem, however, might be that the site is sitting out there like a planet in an uncharted universe trying to get discovered. You may be needing someone to spread the word about it.  You need to find a way to effectively use offsite promotion to direct potential customers to your site.

Your website is the centerpiece of any online promotion you do. Everything you do online and through social media should be treated as a way to move traffic to your site.

Wipple is here to help you get found. We can help beat a path to your site and strengthen your online presence.

Call Wipple. They have the expertise to get you in front of your potential customers. 360-901-1684.

Click here to see all we have to offer.

Best Practices For Websites from Wipple

school-class-401519_640Every profession eventually defines “best practices” within their discipline.

Teachers have a list of effective teaching practices.

I once pursued (and didn’t understand much of what it said) a book entitled “Best Practices in Endodontics.”

There are books, articles and websites dedicated to the best practices in running an accounting firm, or horse breeding operation and a book club. So, of course, there is a list of best practices for having a website.

Regardless of whether you have Wipple build your website, another company, or a private individual here is what is “best practice” for most sites.

  • Make sure you have a clean, easy-to-use design. A woman came to me the other day and asked how I liked her website. She had so much information she wanted to convey that her copy was tiny. She also had way too much going on everywhere.
  • Easily discernible navigation. No one should have to hunt around for a way to find out more information.
  • High quality photos of your products or services.
  • Contact information should be easy to find and use.
  • Clear, concise content.

And now even more important than ever is the need to have a website version for mobile and tablet users.

As technology changes we can certainly anticipate that the “best practices” may also change. (Hopefully, your dentist and accountant keep up with innovative practices.) At Wipple we are ever vigilant about following what is working and what has become obsolete.

Call us today.  360-901-1684.We have the time to build you the site you need and want. 

Should You Hire and Outside Agency to Manage Your Website?

Somewhere in your office you might have someone who understands HTML. Do you really want them to leave their job and manage your website?

Somewhere in your office you might have someone who understands HTML. Do you really want them to leave their job and manage your website?

Within your company you may have an individual who knows the basics of HTML and CSS. You have decided to use this employee to build your website.

This may be a smart administrative decision. May we suggest that you insist your employee also become knowledgeable in the following areas?

  • Search Engine Marketing (SEO/PPC)
  • Social Media Marketing
  • Sales Copy Writing
  • Mobile/Responsive Design
  • Website Analytics

Website construction and maintenance can become very time-consuming especially if your employee has a learning curve.

If you are interested in seeing what an outside company can do for you, give Wipple a call. 

Build a Great Website for the Best Business Possible

luck-152048_640We all that there is really no gold at the end of the rainbow. We also know that luck follows preparation and hard work.

To prepare to have your business in front of the largest number of potential clients, you need a great website.

Weknow the money is where the people are, and the people are online.  We also know that thousands of new pages are being generated every day as more and more businesses try to earn a share of the money.

Building a website for your business is a good idea, a necessary step. Wipple, Inc. can help you build that site. Hopefully once the site is up and running you will be excited about it. Seriously we can build you an awesome site that will represent you and your business. But, quite frankly, you’ll probably attract zero visitors.

Your site needs to be good, but it also needs proper advertising.

We can actually do an awesome job of advertising your site, attracting visitors and bringing some of the money your way.

We’ll use PPC and SEO and other acronyms that you don’t have to understand since we do. Our knowledge will get your website and your business where the people are.

Call Wipple, Inc. now. They have the expertise to get you in front of your potential customers. 360-901-1684.

Algorithm Changes Can Change Your Google Ranking

google-485643_640The algorithm used by Google to deliver search results changes on a regular basis. This algorithm decides which websites float to the top of any given search.

Companies who don’t keep up with these changes often find their sites disappearing from the first page. Customers would have to dig three or four pages deep to find the company’s once easily visible site.

Google keeps most of their search algorithms a secret, but for search marketers, knowing the dates of these google updates can help explain changes in rankings and organic website traffic.

Each year, the search algorithm can change as many as 500 times. Most of these changes are very minor, but on occasion the company will roll out a “major” algorithmic update.

In May of this year, Google officially confirmed that they changed how they assess content quality. As in times past, Google wouldn’t provide specifics about what was modified.

Because of changes such as these you need someone to manage your site and watch what is working and what isn’t.

Call Wipple.  360-901-1684. We’ll have your back. 

Net Neutrality Back in Court

There are several plaintiffs suing the FCC in hopes of gutting net neutrality a second time.

In May 2014, FCC Chairman Tom Wheeler released a plan that would have allowed companies like AT&T, Comcast, and Verizon to discriminate online and create pay-to-play fast lanes.

Millions of internet users and small business owners such as yourself spoke out — and fought back.

Thanks to the huge public and political outcry, Wheeler shelved his original proposal, and on Feb. 4, 2015, he announced that he would base new Net Neutrality rules on Title II of the Communications Act, giving Internet users the strongest protections possible.

The FCC approved Wheeler’s proposal on Feb. 26, 2015.

Now a group, with AT&T as one of the most powerful hitters I suing. The issues which will be raised in a law suit are outlined in an article posted by the Consumerist on May 22, 2015.

AT&T is one of the most powerful hitters in this debate.

Those involved in the suit plan to raise First and Fifth Amendment issues with regard to interconnectivity (i.e., the connection of ISP networks to the backbone of the Internet) and whether wireless smartphone data should be classified as broadband.

This fight hasn’t ended.