Don’t Annoy Anyone Landing On Your Website

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Don’t annoy your potential clients.

Even though many websites manage to annoy their followers, this is an emotions your website should try to avoid.

If you bother those that land on your page, they may abandon the page quickly. With online marketing, the longer they stay on your website, the better chance they will use your service.  You want a higher visitor-to-lead conversion rates, as-well-as high organic search listing.

We talk to people all the time who are more than willing to tell us what annoys them about the websites they visit.

The number one irritant is pop-up ads. This is a great deterrent distract the visitor and take your product or service less seriously.

Just because people are looking online for their products, doesn’t mean they don’t want to know who they are dealing with. A good “about us” page can give customers a chance to get to know you. Knowing your history, your qualifications, and a little more about you may help them trust what you are offering a little more.

Scrolling type forces the viewer to read at the speed of the scroll. This might be too slow or too fast.

Also don’t make anyone hunt for anything. Everything on your site should be easy to find, and every page should have an easy to find link to get back to the home page.

At Wipple we are here to help you make a website which won’t “annoy” anyone.

Click here to contact us or call 360-901-1684.

Technology for Your Youngsters Headed to School

computer-491760_640Technology is here to stay. Definitely we all know there is incredible good which can come from being “plugged in.” There is also much we want and need to help our children stir clear. While teaching them safe practices, there are a few things children should know. By the time they enter middle school, here are some of the skills they need to be in the process of mastering.

–Your children can probably write about 10 to 15 words a minute. Within a few years they are going to be called upon to type almost everything they do. Teach them now to type. There are several great online programs which makes learning feel like playing. If they can type 20 words per minute then they will be typing faster than they can write.  Mavis Beacon program has been around a long time. Another good choice is istyping.com

–Too often students don’t know what to do if they can’t remember their password, the keyboard isn’t responding and several other problems which occur with computers. They need to troubleshoot.

–Everyone needs to be reminded about what should and shouldn’t be put online. Youth need to understand online etiquette as well as online safety.

–Students should learn how to cite a source whether the source be online or a hard copy. They should know that cut and paste is not writing.

–Learning how to put together and deliver multimedia presentations is important.

–They definitely need to learn how to identify websites which can be trusted and sites which are not considered reliable.

Why Facebook is Not My BFF

One of the best parts of running a website and internet marketing company is getting to participate in and having the opportunity to teach classes. Recently Dirk Parson was in my Social Media Class at Clark College and sent me this great article. With his creativity and work ethic, I have a feeling he’s headed for success.

Enjoy Dirk’s article.

facebookIf insanity is doing the same thing over and over while expecting a different result, I must have slipped over the ledge when it comes to Facebook.  I continue to log on even though I know I’ll inevitably wish I hadn’t.

rooster-333162_640Case in point:  during my last visit, my friend Lisa posted a message asking for advice.  She has two roosters who fight incessantly and she’s not sure how to handle this critical problem.  Let’s see, another monster storm is bearing down on the northeast, North Korea, the home of the unicorn lair, is threatening to test more nukes, gas prices are soaring and Chris Christie is dangerously overweight–but Lisa’s at wit’s end over bickering roosters.  Another friend, who is obviously overflowing with common sense replied, “How abut getting rid of one of the roosters?”  Problem solved, right?  Uh, no.  Lisa reponded, “Get rid of one of my babies?  I could never do that. LOL.”  For the love of Zuckerberg, I can’t believe I’m actually reading a post about quibbling roosters when I could be doing something much more productive like watching shadows on a fence.

But it’s not just the poultry posts.  I have friends who post photographs of every restaurant meal they consume.  My longtime friend Ray from Arizona actually posted a photo of a Costco hot dog last week.  Admittedly, the presentation was delightful in that the dog was perfectly presented nestled in its foil wrapper with a near perfect squiggle of mustard coiled across the top.  In Ray’s defense, he’s retired and doesn’t play bingo or golf or meet the other older guys at McDonald’s each morning, or construct birdhouses or cuckoo clocks in his garage, so his hands are weighed down by a great deal of time.  Maybe I should recommend that he try watching shadows on a fence.  In addition, while working as an electrician for 30 years, Ray endured so many accidental jolts that he can’t snap his fingers without creating a spark, and perhaps it’s the cumulative effect of all those amps and volts that somehow creates the desire to photograph hot dogs.

dogs-111339_640Speaking of dogs, I can hardly get through the day unless my friend Kim posts yet another gauzy cell phone photo of her two dogs Snickers and Skittles preciously sleeping on the sofa.  And then, of course, there are the LOL people.  If they’re truly laughing out loud each time they write LOL, they should probably be evaluated for Tourette Syndrome.  It could be worse, however, some of my Facebook friends apparently roll on the floor while laughing and others even claim to have laughed off the entire rearmost portion of their body.  What a predicament; How in the world do they sit at the computer to browse their Facebook page?

Two friends, Jack and Lynn, who don’t know one another but should, engage in the practice of changing their profile picture at least once a week.  I’m not sure where they’re finding these photographs, as none of them look anything like either Jack or Lynn.  As a matter of fact, Jack’s picture looks more like Lynn than Jack.

Oh, and no, thanks, I don’t want to play Goodgame Big Farm, exchange IMs, try to figure out how many squares I see, or participate in a survey inquiring, “What’s your favorite color shirt and why?”  I have a total of four shirts and they’re all the same color, so leave me alone.  These are just a few of my Facebook beefs and the list goes on, but right now, the sun is setting, the shadows are long, and I’ve got a fence to watch.

 

Recognize What Should Be Presented About Your Business

Most of us enjoyed attention when we were younger. This is why many elementary-age children look forward to show and tell day. They can bring their new model car, a picture from a family vacation, or their favorite toy.

The rest of the class is required to sit respectfully as the “teller” shows their item.

As human beings we love to show and tell. A friend of mine started teaching just a few years ago, but she already has some interesting stories to tell about what students bring to share with the class. These are just some of the samples, I can remember.

•      venezuela-783733_640 A live turtle in her pocket. My friend didn’t know it was there until late in the afternoon.

•       One young boy brought a bird’s foot. No one asked where the rest of the bird was.

•      dino-648712_640 The little boy who brought a toy dinosaur and tried to convince everyone it had hatched from an egg and was alive. The boy spent much of the day roaring softly like a prehistoric baby. A couple of girls would even pretend to be fearful of the vicious ancient animal.

•       A little girl brought in handcuffs she thought were pretty because they had pink fur on them. She thought police officers were trying to be nice.

• rat-757834_640      A pet rat which gave birth that day.

As kids grow up, they are savvy enough to edit what they bring to school and what they show off. They move away from show and tell in front of the classroom and instead use modern show-and-tell which consists of, snapchats, Instagram, snapchats or Twitter. This expert group of multi-taskers, over-share what they eat, the weather, and relationship drama.

Because they are constantly tuned in to one another, they generally bypassing corporate advertising and buy what their friends “like” on Facebook. All of this high-speed “showing” and “telling” has changed the dynamics of commercialism.

Consumers are more likely to trust their friends than an advertisement when deciding what to buy. Those friends are posting what is bought and “liked” on social media. To tap into this market requires an understanding of how this media works.

To find out more about social marketing, contact Wipple Inc. Your web design and internet marketing experts.

To read about internet marketing go here.

For pricing click here.

Or call today. 1-360-901-1684

 

Businesses Understand the Power of Social Media

social-media-585481_640Businesses are becoming more and more cognizant of the fact that their online presence in social media can be a foundation of their overall marketing strategy.

Social media influence is becoming more and more powerful in creating public opinion.

Consider the following statistics and trends found at marketingtechblog /

  • Social networking is the top online activity in the U.S., with the average American spending 37 minutes per day.
  • 46% of web users look toward social media when making a purchase.
  • 8 out of 10 SMBS use social media for their business to drive growth.
  • 3 in 5 SMBs say they’ve gained new customers by suing social media
  • 67% of Twitter users are far more likely to buy from the brands they follow on Twitter.
  • The average Twitter user follows five or more brands.
  • Users who primarily access Twitter on mobile are 60% more likely to follow 11 or more brands.

Call Wipple and we will help you use the social media needed for your business.

Call 360-901-1684.

Who is Online?

internet-42583_640 (1)Internet use has basically reached saturation levels for some demographics.

The Pew Research Center’s unit studying the internet and society began systematically measuring internet adoption among Americans in 2000. Since that time, Pew Research has conducted 97 national surveys of adults that have documented how the internet has become an integral part of everyday life.

Here is a summary of their report.

Age differences: Older adults have lagged behind younger adults in their adoption, but now a clear majority (58%) of senior citizens use the internet.

Class differences: Those with college educations are more likely than those who do not have high school diplomas to use the internet. Similarly, those who live in households earning more than $75,000 are more likely to be internet users than those living in households earning less than $30,000. Still, the class-related gaps have shrunk dramatically in 15 years as the most pronounced growth has come among those in lower-income households and those with lower levels of educational attainment.

Racial and ethnic differences: African-Americans and Hispanics have been somewhat less likely than whites or English-speaking Asian-Americans to be internet users, but the gaps have narrowed. Today, 78% of African-Americans and 81% of Hispanics use the internet, compared with 85% of caucasians and 97% of English-speaking Asian Americans.

Community differences: Those who live in rural areas are less likely than those in the suburbs and urban areas to use the internet. Still, 78% of rural residents are online.             

 

What and Where is “The Cloud?”

blue-88523_640The cloud, where all your data goes to be stored, is not really up in the air at all. The cloud is actually a network of computers that work together.

Rather than saving your files on your computer’s hard drive or on a disc drive, “The Cloud” stores the information inside warehouses across the world known as “data centers.”

Google isn’t open about exactly where its data centers are located. The company seems to feel that details such as the size and power usage of its data centers could be valuable to competitors.

Nobody even knows for sure exactly how many data centers Google has.

Google, of course, is not the only company to get into cloud computing. Other companies such as Amazon own and operate cloud computing platforms and offer space to other businesses. For example, Netflix’s operation is powered through Amazon Web Services. Business save on costs and increased efficiency when they don’t need to maintain their own software, hard drives, or computer networks.

According to an article by Katie Couric, Ninety percent of global Internet users are on the cloud and eighty percent of small businesses in the U.S. are expected to use cloud computing by 2020.

 

Websites Need to be Mobile Ready

More and more people are finding your business by using their cell phone.

More and more people are finding your business by using their cell phone.

Google’s search engine algorithm is a heavily guarded secret. However, last April google changed mobile search results significantly, giving preference to mobile ready websites over non-mobile ready websites.

Interestingly enough, the SEO metric companies who are tracking the updates, are not seeing massive shifts in the Google mobile ranking algorithm. According to an article on Search Engine Land most of the web community isn’t too impressed with the level of significance in the mobile results.

This, however, doesn’t mean that you shouldn’t make your website mobile friendly. If this update by Google didn’t show results, the next one might. More and more individuals are using mobile devices and your website should reflect this constant evolution. 

Wipple can help you through this evolution to keep you in front of both PC users, phone users, and the use of any other electronic devices.

Click here to read more about us.

Get Your Website Noticed. Wipple Can Help

 

You website shouldn't be like an uncharted planet floating out in space.

You website shouldn’t be like an uncharted planet floating out in space.

Your company’s website might be a thing of beauty and information. You’ve got great pictures, great design, great copy, and a potential customer can easily navigate the information.

The problem, however, might be that the site is sitting out there like a planet in an uncharted universe trying to get discovered. You may be needing someone to spread the word about it.  You need to find a way to effectively use offsite promotion to direct potential customers to your site.

Your website is the centerpiece of any online promotion you do. Everything you do online and through social media should be treated as a way to move traffic to your site.

Wipple is here to help you get found. We can help beat a path to your site and strengthen your online presence.

Call Wipple. They have the expertise to get you in front of your potential customers. 360-901-1684.

Click here to see all we have to offer.

Best Practices For Websites from Wipple

school-class-401519_640Every profession eventually defines “best practices” within their discipline.

Teachers have a list of effective teaching practices.

I once pursued (and didn’t understand much of what it said) a book entitled “Best Practices in Endodontics.”

There are books, articles and websites dedicated to the best practices in running an accounting firm, or horse breeding operation and a book club. So, of course, there is a list of best practices for having a website.

Regardless of whether you have Wipple build your website, another company, or a private individual here is what is “best practice” for most sites.

  • Make sure you have a clean, easy-to-use design. A woman came to me the other day and asked how I liked her website. She had so much information she wanted to convey that her copy was tiny. She also had way too much going on everywhere.
  • Easily discernible navigation. No one should have to hunt around for a way to find out more information.
  • High quality photos of your products or services.
  • Contact information should be easy to find and use.
  • Clear, concise content.

And now even more important than ever is the need to have a website version for mobile and tablet users.

As technology changes we can certainly anticipate that the “best practices” may also change. (Hopefully, your dentist and accountant keep up with innovative practices.) At Wipple we are ever vigilant about following what is working and what has become obsolete.

Call us today.  360-901-1684.We have the time to build you the site you need and want.