In the very near future, you won’t even be carrying your debit card around. You’ll be clinging, instead, to your phone. This cellular device, in which “phoning” is one of the last functions accessed, will be used a routinely as debit and credit cards to pay for services.  This technological change will, like most of the others, happen faster than one would expect.

This is only anecdotal information, but my son came home yesterday and explained how his favorite department store is remodeling and reducing the number of checkout counters by more than half. He said that one of the friendly cashiers—the cute one with a tear tattoo—was scared she would lose her job when they didn’t need so many tellers.

The teenage boy spent several minutes explaining to me why he now needed an upgraded smart phone. Then he bemoaned the fact he might now have his favorite person in the whole store there to wait on him.

“Can’t have both,” I said. “Advanced technology and people standing around waiting to flirt with you.”

He thought for several minutes. “I want both,” he finally said.

He may be able to keep both, because some stores recognize that counters are necessary for impulse buying. There are some aspects of checkout counters that are simply too compelling to give up.

Would you ever buy candy if you had to scan it yourself? What about pork rinds?

Whatever happens, you need to stay on top of the curve.

Call Wipple if you need to update your website. We keep abreast of the curve.  Call now (888)947-7537.

Technology is everywhere.  One Laptop Per Child is a project set up to oversee the creation of affordable educational devices for use in the developing world.

Their mission statement according to their web site says: “To create educational opportunities for the world’s poorest children by providing each child with a rugged, low-cost, low-power, connected laptop with content and software designed for collaborative, joyful, self-empowered learning. When children have access to this type of tool they get engaged in their own education. They learn, share, create, and collaborate. They become connected to each other, to the world and to a brighter future.

“Most of the more than one billion children in the emerging world don’t have access to adequate education. The XO laptop is our answer to this crisis—and after nearly two years, we know it’s working. Almost everywhere the XO goes, school attendance increases dramatically as the children begin to open their minds and explore their own potential. One by one, a new generation is emerging with the power to change the world.”

What a phenomenon thing to teach every child to connect through technology.

Make sure you are connected with your clients and potential customers.  To get a website designed, updated or managed, call Wipple today. (888) 690-5616.

Even with the economy rocking back and forth, there are still some sound business practices should be able to cope with economic fluctuation.

• Use employees in the most productive way
• Inspire all managers and employees to do their best
• Reward achievement
• Create and maintain to-of-the-line training and development programs
• Design jobs that will intrigue and challenge your best performers
• Use online shopping to get the best buys
• Small, local businesses need to use the strength of their personality to attract and retain customers. Do this on your website with videos, blogs .
• Promote business phone number and email everywhere on your blog, on your website. Make it extremely easy to contact you.
• Make sure your website is easy to navigate.
• On your website, promote other businesses which aren’t in direct competition with your business. It’s a good way to get some free, local links.

Wipple can help you get a wonderful website updated or started. The people at Wipple are internet marketing experts. let them maintain your website so you have time to accomplish all the other necessary tasks.

Can you business continue to exist without a website? Probably.

• If you are good.
• If you do your job correctly.
• If you already have a base of loyal customers.
• Ifnone of those customers die or move away.

The question you really should ask yourself is: Would my company benefit from a website? Definitely.if it was built correctly and managed intelligently by a great online expert. 

Maybe your website need only be one page with your logo, contact information and

When people want to look up a company—even a company they have been doing business with—they check websites.

You need a website that has great design and content.

A simple website that is customer centered, has rich content and makes clear offers. That might be all you need.  Wipple can help you decide what will work best for you.

Wipple can get you’re a website and then drive it to the top of the search engines.  Call them today. (888) 947-7537.

Your business is unique. That uniqueness should be immediately evident when someone bounces to your website.

Being unique, however, does not mean so unconventional that visitors to your site can’t find what they are looking for.

Wipple can help you make your site so it represents you while still being friendly and easy for the average visitor to find what they need.

As a company that spends a lot of time researching why people stay at a web site, we at Wipple can help you build a site that influences your potential customers.

• One thing we have learned about internet website construction is that people tend to stay on a site longer if there is something about YOU on the site. Interestingly enough people still want to know who they are dealing with, even when the dealing is done online.  Your website needs to have a little bit about who you are. This helps build your credibility as an expert. This also helps prospective clients view you as a human being they can trust.
• Include something about those that work with you whether you have two employees or 200. Give a brief explanation of the others who help run the business.
• Explain why your product or service is of value to the reader.
• Show who will benefit most from the services.
• Provide resources for your prospective clients. Give them a blog, videos or podcasts.
• Give them a way to contact you and that way needs to be easy to find. Don’t make them hunt for a phone number or an email connection. Put it on there a couple times if you must.

When you are ready to get serious about having a website that finds and keeps customers, call Wipple. We can not only build you that website, but we can make sure your site becomes one of the first ones a web surfer will see when they are looking for your particular business.

Call today Wipple today.  (888) 947-7537.

The world is flat. That’s what Thomas L. Friedman, foreign affairs columnist for The New York Times and author of the new book The World Is Flat: A Brief History of the Twenty-First Century has been explaining for the last few years.

Within his book, Why the World is Flat he explains how Globalization 1.0, began around 1492 when Columbus sailed. At this time the world went from size large to size medium.

In Globalization 2.0, the era that introduced us to multinational companies, it went from size medium to size small. Companies connected the countries by doing business across the board.

In around 2000 came Globalization 3.0, in which the world went from being small to tiny. When an individual could sit on their own personal electronic device and connect with someone across the world, distance wasn’t as important.

Friedman explains how the rise of apps from PayPal to VPNs enabled faster, closer coordination among far-flung employees.  He is concerned that U.S. citizens will not be ready for the “flattening” of the world.

Your business needs to reach as big an audience as you can personally serve. Before the world flattens anymore you need to have an online presence that will promote your business. Get it done with Wipple.

Wipple can help you reach the service market you want to have.

There is an ad on the radio in the area where I live that starts, “Get your smart phone out right now, and I will tell you how to reach our site.”

Remember the day when the announcer would give a phone number over and over until you had the number memorized. Once you had the phone number memorized you could call. Then you had a person on the phone. A life person was nice, but you didn’t have a list of prices. YYou didn’t have a picture. You didn’t have a history of the business. You didn’t have the option to see testimonials from other people who had used this service. You didn’t have a map to the business. No all you did was have a person on the phone.

Advertisers on the radios don’t necessarily give you their phone number. Now, companies are telling you their website address. Good company websites will tell you how to get a human on the phone. However, there will be a lot of other information you need.

For example a website can give you:

• Videos
• Pictures
• Price lists
• Testimonies
• Description of services
• History of the company
• And introduction of the company’s philosophy
• Contact information
• A way to search for information
• Location of the company

Call Wipple and they will help you get started on a website that will attract people.

Who is a plumber in your area? A good sea food restaurant?  A carpet cleaner? A pet store?  A drug store?

If you draw a blank when you are trying to think of one of these locations, it probably means none of these local businesses have marketed to you in an effective mind share marketing system.

Effective mind share marketing makes the difference between whether a person is unable to remember or unable to forget your brand.

Share of mind marketing is aimed at establishing a brand frimly in place as the first brand people in a market think of when they need what the brand offers.

Disneyland has done a great job of mind marketing.  Nike.

This can obviously be an expensive strategy and if your business is small, you may not have the resources necessary to flood the market with a blitz of a campaign.

So how do you get a person to call your company rather than a larger company who has sent an all out blitz?

Whether people remember, most of them still go to the internet to look up the number. Let your business be one of the first they see when opening a search engine. This allows you to take business from the larger companies.  Many people love to use local businesses.

Wipple Inc. can get your business to get on the front page of Google so no matter what mind share marketing was done by bigger companies, a potential customer will see you. Call Wipple today (888) 947-7537.

April is National Distracted Driving Awareness Month.

This is the month when the Department of Transportation would like to remind people that they are just not as safe when they are using any kind of electronic devices while driving.

At Wipple we are passionate about getting your business online. We want you to find customers from you websites. We want to build you those websites. We want to help you maintain those websites. We want the search engines to put you right on top of the list. We know we can do that.  BUT and this is a big BUT, we don’t want any of the web searching done while you are driving.

Distracted driving is a deadly epidemic on our nation’s roadways.

What are the dangers? Drivers who use hand-held devices are 4 times more likely to get into crashes serious enough to injure themselves. Text messaging creates a crash risk 23 times worse than driving while not distracted. Sending or receiving a text takes a driver’s eyes from the road for an average of 4.6 seconds, the equivalent-at 55 mph-of driving the length of an entire football field, blind.

A driver’s response to sudden hazards, such as another driver’s behavior, weather conditions, work zones, animals or objects in the roadway, often is the critical factor between a crash and a nearcrash.

When the brain is experiencing an increased workload, information processing slows and a driver  is much less likely to respond to unexpected hazards in time to avoid a crash.

The industrial ergonomics field has been able to identify physical workload limits and, in the same way, the workload limits of our brains now are being identified. The challenge to the general public is the bottlenecks and limits of the brain are more difficult to feel and literally see than physical limits.

Multitasking Impairs Performance

We can safely walk while chewing gum in a city crowded with motor vehicles and other hazards. That is because one of those tasks – chewing gum – is not a cognitively demanding task. When chewing gum and talking, people still are able to visually scan the environment for ootential hazards:

• Light poles along the sidewalk

• Boxes suddenly pushed out a doorway at ground level before the delivery man emerges

• Moving vehicles hidden by parked vehicles

• Small dog on a leash

• Uneven sidewalk

People do not perform as well when trying to perform two attention-demanding tasks at the same time.32 Research shows even pedestrians don’t effectively monitor their environment for safety while talking on cell phones.

The challenge is managing two tasks demanding our cognitive attention.

Please, make your life and the lives of those around your safer by remaining distracted while driving.

Call Wipple, (888) 947-7537 for help with a website. Just don’t do it while driving.

Ref: http://www.nsc.org/safety_road/Distracted_Driving

Every business needs an updated website that is well-maintained; and, I’ll tell you why. Because this new generation is hugging those things called phones. Those things that they actually never speak into.

When are we going to stop calling a smart phone a phone? Teenagers seldom really speak into those “phones”

To speak to a teenager on his or her phone there is a protocol you must follow, a very strict code of conduct. First, you need to text this teenager and ask permission to speak verbally.  A simple, “May I call you?” text will suffice.

You need to be considerate. This generation has an extremely hectic schedule of multi-tasking between texting, hanging out and downloading an upgraded version of the game, Candy Crush.

They are proficient at texting and tweeting. With their smart phones they can listen to music, check their Facebook, and peruse instagram. They’ve got apps that tell them whether the wall is level. They’ve got apps that alert them to speed traps. There are flashlights and lightsaber apps. Their phones can detect an earthquake and find the best gas prices in town. There are more games on there than they could play if playing became their full-time job which apparently for some of them it is.

They find the movie schedule for every theater around. They order pizza before they are even close to the pizza place. They find a place to buy their spray paint.

The spending power of college age young adults and teenagers continues to grow. Much of that spending is determined by what they can find online.

Your business needs to be online. Get an updated website by calling the professionals at Wipple 1-888-947-7537. This crew knows exactly how to move your website to the top of the search engines. T