Get Your Website Noticed. Wipple Can Help

 

You website shouldn't be like an uncharted planet floating out in space.

You website shouldn’t be like an uncharted planet floating out in space.

Your company’s website might be a thing of beauty and information. You got great pictures, great design, great copy and a potential customer can easily navigate the information.

The problem, however, might be that the site is sitting out there like a planet in an uncharted universe trying to get discovered. You will need someone to spread the word about this

Once you have a website, it needs to be found. Sometimes this means you need to effectively use offsite promotion to direct potential customers to your site.

Your website is the centerpiece of any online promotion. Everything you do off you site should be treated as a way to move traffic to your site.

Wipple is here to help you get found. We can help beat a path to your site.

Call Wipple. They have the expertise to get you in front of your potential customers. 360-901-1684. Get the Website you have always wanted.

Click here to see all we have to offer.

Net Neutrality Back in Court

There are several plaintiffs suing the FCC in hopes of gutting net neutrality a second time.

In May 2014, FCC Chairman Tom Wheeler released a plan that would have allowed companies like AT&T, Comcast, and Verizon to discriminate online and create pay-to-play fast lanes.

Millions of internet users and small business owners such as yourself spoke out — and fought back.

Thanks to the huge public and political outcry, Wheeler shelved his original proposal, and on Feb. 4, 2015, he announced that he would base new Net Neutrality rules on Title II of the Communications Act, giving Internet users the strongest protections possible.

The FCC approved Wheeler’s proposal on Feb. 26, 2015.

Now a group, with AT&T as one of the most powerful hitters I suing. The issues which will be raised in a law suit are outlined in an article posted by the Consumerist on May 22, 2015.

AT&T is one of the most powerful hitters in this debate.

Those involved in the suit plan to raise First and Fifth Amendment issues with regard to interconnectivity (i.e., the connection of ISP networks to the backbone of the Internet) and whether wireless smartphone data should be classified as broadband.

This fight hasn’t ended.

Maintainig Your Website Can Be Simple With Wipple

person-602971_640Just because you shave carefully one day doesn’t mean that you’ll look clean shaven in a couple days. The same is true with your website. Taking care of it one day doesn’t mean it will be cared for next week. Now this isn’t the best analogy.  Because, in reality, whatever you put out there online will be there next week, next month and possibly next year.

But a website has to be maintained.  Marketing is not something you do today and then forget it. Marketing is a continuous process.

Another reason the shaving analogy isn’t a good one is because carefully shaving one day doesn’t improve tomorrow’s appearance. However, online marketing builds on itself. The more you produce in the way of marketing the more relevant your business is online.

Your marketing should include social media—Facebook, tweeting, YouTube. There should also be an active blog connected to your site.

For help with these and other ways to maintain your website.

Call Wipple today. 888-947-7537.

Where Your Business Might Get Reviewed

If you own a business you are pleasantly aware, or horrified depending on your experience that there are online sites for you customers to review you.

Sometimes it’s an awesome opportunity to see the good and the bad– you can see where your business is being complimented, but also where it’s lacking. You can use the negative feedback to figure out what you can work on.

If you are going to manage your online presence then you need to start being aware of what reviewers are saying.

WHERE TO LOOK

There are an every growing number of places where customers can post reviews. These sites, of course, vary by industry.  To know what customers are saying, you have to know sites where they can be speaking.

Facebook is only one way  your business gets reviews.

Facebook is only one way your business gets reviews.

Here’s where you should look:

  • Yelp is one of the more popular review sites, especially for restaurants and personal care services like hair salons.
  • Better Business Bureau catalogs formal complaints from customers and clients. Businesses can benefit by becoming accredited.
  • Angie’s List focuses more on home projects services, like remodeling and construction companies
  • TripAdvisor is popular for tourists and travelers, focusing on hotels, restaurants, and cool places to go (like museums, parks, and scenic destinations).
  • Google Local and Facebook also offer review options for company pages.
  • AmazonEtsy, and other ecommerce sites encourage users to write reviews of the products they buy.
  • Foursquare is an app for “checking in” to various places, allowing users to get deals and rack up points. It includes reviews.
  • Niche sites by industry such as RateMyBurn (for gyms & fitness classes),Huavote, (for Chinese workers venturing overseas), Houzz (for architecture and interior design) and Spiceworks (for tech stuff).

Read our next blog for suggestions on how to handle feedback.

Contact Wipple if you want more help with your online presence.

E-Business and E-Commerce Produced By the Internet

You need more than an email to conduct business online.

You need more than an email to conduct business online.

Information technology has completely transformed how companies run their business. The Internet has created e-business and e-commerce.  Social media has provided a platform for marketing, promotion, and to disseminate information.

Social media also offers consumers a voice in what products and companies they prefer.

When you are planning your advertising, you cannot afford to ignore social media. Even though the cost can be negligible, the exposure is priceless.

Using the internet can organize and stream line much of your work. Individuals who would normally have called you with questions can now find the answers online.

The staff at Wipple were involved from the beginning of the website revolution. We have gone through a series of changes in how the various search engines decide how sites rank and which sites show up on the first page of the search engine results.

Getting your small business to rank well takes time and effort. We have put in that time and effort for other clients and are ready to use our experience with your business.

Call us today. You don’t have time to waste. Call 360-901-1684 or go to our home page and browse through what we have to offer.

Tailor Your Website to Fit Your Personality and Business

Your business needs and online presence. Not having one can be professional suicide. You can’t ignore this important marketing issue. Unless, of course, you don’t want more business. If that is the case stop reading. If, however, you want your business to grow and continue to be healthy.

If you sale hats. Your site will look a lot different than if you sold car parts.

If you sale hats. Your site will look a lot different than if you sold car parts.

oldtimer-365354_640Having a great online presence means more than just putting a website up which has your company’s address and phone number. Instead you need a virtual version of your business online for people to see.  More and more people search online for products and services. They take their cue as to what kind of business you have from the website. If you provide funky hats for eclectic collectors, your site should suggests your eccentric nature. If you sale replacement parts for classic automobiles, your website should reflect this level of competency.  Maybe you are definitely the best plumbing service around. Your website should be crisp and clean and reflect the professionalism you bring into a home or business.

Without people coming to your brick and mortar store, you can already build a brand. This gives you an opportunity to communicate with a broader range of clients and customers. You can post answers to frequently asked questions, attract new customers, break in to new markets and take the market share from your competitors.

You hear over and over again, “Just Google It.” If someone googles your type of business, someone will pop up on the screen. It should be you.

Call Wipple for a jump on your competition. 360-901-1684 or click here to find out more about what Wipple can do for your internet marketing.

Interact with Reviewers for Good Online Reputation

Interact with reviewers.

Interact with your reviewers.

Interact with your reviewers.

If you find a negative review on a site such as Yelp, you should respond. Ask how you can do better next time. If appropriate, apologize. For positive reviews, thank your reviewer.

Never get into an argument.

Don’t debate. Instead ask what you can do to make things right. If you find false information being shared, reach out to the review site—not the individual

Share positive reviews as testimonials on your website.

If you have satisfied customers that are willing to take the time to share their great experience use these to promote your business!

For a great website and for help in moving your online presence in a positive way, call Wipple today. Immediately. 360 901-1684.

Wipple Is on the Side of Small Business and Startups

wordcloud-679951_640Net neutrality is crucial for small business owners, startups, and entrepreneurs because these individuals and groups usually rely on the open Internet to launch their businesses, create a market, advertise their products and services, as well as distribute products to customers.

Without an open Internet job growth, competition and innovation with be thwarted.

Net Neutrality drops the barriers of entry for all small business by leveling the playing field. No large company should be able to interfere with this open marketplace. ISP’s are by definition gatekeepers to the Internet. Without net neutrality laws, these gatekeepers could profit from the control they possess.

Groups representing wireless carriers, cable companies, and Internet providers are already gearing up to file lawsuits seeking to overturn the new rules.

The fact that this fight is incredibly boring stop you from following and voicing your concern on these issues.

The fight against Net Neutrality is being attacked on three fronts. According to an article in The Wall Street Journal posted April 2, 2015 The telecommunications industry has myriad objections to the net-neutrality rules.

The article reads in part:

“First, the groups are expected to take issue on the procedural ground that the FCC didn’t provide proper notice to the industry for various parts of the new rules. Second, they will argue the agency doesn’t have the authority to reclassify broadband services for regulation under the same utility-like rules used on the phone network. Lastly, the trade groups may take aim at specific provisions such as the ban on paid prioritization.

“. . . If a court found violations in procedure, the rules would be sent back to the FCC, which could then go through the proper process and pass them again. But a delay could buy the industry time in the hope of changes to the FCC if a different party got control of the White House.”

Call Wipple for any concerns you have about online marketing, website construction or making certain you are easily found online. 1-360-901-1684.

Click here to see what we have to offer.

Net Neutrality – An Issue For Every Internet User

 

meditate-576511_640What happens to a frog’s car when it breaks down?

It gets toad away.

canard-159511_640 (1)What did the duck say when he bought lipstick?

“Put it on my bill.”

 

Now that I have your attention, stick around for the conversation on net neutrality.

This subject has not been a prominent news story, because the content gets long and boring. But this story is important to you and your business.

If net neutrality goes away, 16-year-old boys aren’t as likely to become superstars just from creating 6-seconds vine videos.  The small start-ups like Facebook will be less likely to supplant the well-established and successful Myspace.  Without net neutrality, Mommy bloggers and most others who create their income online would get no exposure at all.

This would occur because large companies such as AT&T, Comcast, and Verizon would be allowed to discriminate by creating pay-to-play fast lanes.

The huge public and political outcry caused a fight for a protected open Internet.

Recently the Federal Communications Commission voted to give us Netflix, Amazon, and Hulu Plus at equal speeds.  They also told Internet Service Providers that they weren’t allowed to strike deals where a company could pay fees to speed up their traffic into our homes while other sites were throttled.

Read our next blog to learn more about why this subject is important to you as a business owner.  Don’t allow a boring legal battle to dissuade you from paying attention. At Wipple make a point of watching how these issues can affect our clients. We are in this business to help you.

Call us today 1-360-901-1684. Go here to see what we can offer you.

Equality on the Internet – Make it Work For You

beautiful-15704_640At least there is still one place equality still exists—The Internet.

Tipping my hat to the federal government is not a something I regularly feel obligated to do. But this week, members of the Federal Communications Commission deserve a high-five for their decision on net neutrality.

The FCC voted to preserve net neutrality. This probably is a vote you and most everyone else in the nation missed.

As comedian John Oliver said, “The cable companies have figured out the great truth of America: if you want to do something evil, put it inside something boring.”

Boring or not, this subject matters to you. The Internet is just about the only place on earth where equality exists. In the online realm, there is no discrimination against content, no matter who creates this content. Whether you are a huge corporation or a small start-up business, you are given the same benefits. The Internet doesn’t discriminate, and the entire wealth of content is available to anyone, anywhere at any time.

That’s what the FCC decided. Let’s send a high-five to this decision.

Wipple is here to help you get your business online where it belongs.

Call us today 1-360-901-1684. Go here to see what we can offer you.

We call our company “Wipple” because Wipple is a little creature that goes throughout your website and the whole Internet to bring more traffic to your website. Choose your keywords, and your Wipples will do the rest. Whether you get one Wipple, or the Wipple Army, prepare yourself for big results!