The Use of Color in Your Website

Last blog we talked about colors on your website. We want to continue this discussion because there is so much to say. Human senses get excited about lots of things. Colors can cause that excitement. Colors can increase people’s appetite. Colors can make individuals feel warm or make them feel tranquil.

If, however, you are marketing to a particular ethnic group it is wise to take into account this culture’s association with color. 

This list comes from an article entitled Cultural Color. They suggests that this is by no means a comprehensive list.

The Cultural Color Meanings of Red

rose-143947_640

Western:

energy, excitement, action

danger

love, passion

a warning to stop

anger

Christmas combined with green

Valentine’s Day

Eastern:

prosperity

good fortune

worn by brides

symbol of joy when combined with white

China:

the color of good luck and celebration

vitality, happiness, long life

used as a wedding color

used in many ceremonies from funerals to weddings

used for festive occasions

traditionally worn on Chinese New Year to bring luck and prosperity

India:

color of purity, fertility, love, beauty

wealth, opulence and power

used in wedding ceremonies

a sign of a married woman

also color of fear and fire

Thailand:

color for Sunday

Japan:

life

anger and danger

Cherokees:

success, triumph

South Africa:

color of mourning

Nigeria:

usually reserved for ceremonies

worn by chiefs

Russia:

associated with the Bolsheviks and Communism,

means beautiful in Russian language

often used in marriage ceremonies

Australian Aborigines:

represents the land and earth

ceremonial color

Hebrew:

sacrifice, sin

Christian:

sacrifice, passion, love

Cultural Color Meanings of Pink

watercolor-background-590377_640

Western:

caring and nurturing

love and romance

feminine

Eastern:

feminine

Europe:

feminine color

baby girls

Belgium:

pink was traditionally used for baby boys – now it is more common for it to be used for baby girls

Japan:

well-liked by both males and females

Thailand:

color for Tuesday

Korea:

trust

Cultural Color Meanings of Orange

sky-232000_640

Western:

affordable or inexpensive items

Halloween, combined with black

Eastern:

happiness

spirituality

Thailand:

color for Thursday

Ireland:

religious color for Protestants

appears on the Irish flag along with white for peace and green for Catholics

Netherlands:

color of the Dutch Royal Family

Hinduism:

Saffron, a soft orange color, is considered an auspicious and sacred color

Cultural Color Meanings of Yellow

banking-21948_640

Western:

happiness, joy

hope

cowardice

caution, warning of hazards and hazardous substances

Eastern:

sacred

imperial

China:

sacred

imperial, royalty

honor

masculine color

India:

sacred and auspicious

the Symbol of a Merchant

Thailand:

considered auspicious as the bright yellow flower “cassia fistula” is a national symbol.

represents Buddhism.

yellow is considered the royal color, the color of Monday which is the King’s birthday

Egypt:

color of mourning

Burma:

color of mourning

Israel:

used to label Jews in the Middle Ages

Middle East:

happiness

prosperity

Japan:

courage

beauty and refinement

aristocracy

cheerfulness

Europe:

happiness, joy

cowardice, weakness

hazard warning

France:

jealousy

Greece:

sadness

Africa:

Usually reserved for those of high rank

Buddhism:

wisdom

Jewish:

yellow star badges of the Middle Ages and post war Germany and Poland

Cultural Color Meanings of Green

green-leaf-176722_640

Western:

lucky color in most western cultures

spring, new birth, regeneration

nature and environmental awareness

color for ‘go’ at traffic lights

Saint Patrick’s Day

Christmas combined with red

jealousy

greed

Eastern:

new life, regeneration and hope

fertility

China:

new life, regeneration and hope

fertility

disgrace – giving a Chinese man a green hat indicates his wife is cheating on him

exorcism

studies show it is generally not good for packaging

India:

the color of Islam,

hope,

new beginnings

harvest

virtue

Thailand:

color for Wednesday

Japan:

eternal life

youthfulness

freshness

Indonesia:

a forbidden color

Ireland:

religious color for Irish Catholics

color symbol of Ireland – the Emerald Isle

France:

not good for packaging

North Africa:

corruption and the drug culture

Egypt:

hope

spring

Middle East:

color of Islam

strength

fertility

luck

Saudi Arabia:

wealth and prestige

South America:

death

USA:

money

jealousy

Cultural Color Meanings of Blue

water-571312_640

Generally the safest color to use world wide

Western:

trust and authority

conservative,

corporate

peace and calm

depression,

sadness

“something blue” bridal tradition

masculine color

baby boys

Eastern:

immortality

China:

immortality

associated with pornography and ‘blue films’

feminine color

India:

Lord Krishna

national sports color

Japan:

everyday life

Korea:

color of mourning

Thailand:

color for Friday

Belgium:

light blue was traditionally the color for baby girls – now it is more common to use it for baby boys

Cherokees:

defeat, trouble

Mexico:

mourning

trust

serenity

Iran:

color of mourning

heaven and spirituality

immortality

Israel:

Coat of Arms

Egypt:

virtue

protection – to ward off evil

Middle East:

protection

Colombia:

associated with soap

US Politics:

liberalism

UK & European Politics:

conservatism

Religious Beliefs in Many Cultures:

Christianity: Christ’s color

Judaism: holiness

Hinduism: the color of Krishna

Catholicism: color of Mary’s robe

Cultural Color Meanings of Purple

purple-608575_640

Western:

Royalty

spirituality

wealth and fame

high ranking positions of authority

Military Honor (Purple Heart)

Eastern:

wealth

India:

sorrow

comforting

Japan:

privilege

wealth

Thailand:

color of mourning for widows

color for Saturday

Brazil:

death and mourning

European:

Royalty

Catholicism:

mourning

death, crucifixion

Cultural Color Meanings of White

smoke-569500_640

Western:

brides and weddings

angels

hospitals, doctors

peace – the white dove

purity and cleanliness

Eastern:

death, mourning and funerals

sadness

China:

death and mourning

virginity and purity

humility

age

misfortune

India:

unhappiness

symbol of sorrow in death of family member

traditionally the only color a widow is allowed to wear

funerals

peace and purity

Japan:

White carnation symbolizes death

Thailand:

white elephants are considered auspicious,

white symbolizes purity in Buddhism

Korea:

purity, innocence,

morality,

birth and death

Middle East:

purity

mourning

Cultural Color Meanings of Black

bokeh-499506_640

Western:

power, control, intimidation

funerals, death, mourning

rebellion

Eastern:

wealth, health and prosperity

China:

color for young boys

India:

evil, negativity, darkness

lack of appeal

anger and apathy

used to ward off evil

Japan:

color of mystery and the night

may be associated with feminine energy – either evil and a threat or provocative and alluring

Thailand:

unhappiness,

bad luck, evil

Judaism:

unhappiness,

bad luck, evil

Middle East:

evil

mystery

Africa:

Age and wisdom

Australian Aborigines:

ceremonial color

commonly used in their artworks

Cultural Color Meanings of Brown

texture-550440_640

Western:

down-to-earth, practical

comfortable

stable, dependable,

wholesome

China:

In Chinese Horoscopes brown is the color for earth

India:

Color of mourning

Nicaragua:

Sign of disapproval

Cultural Color Meanings of Magenta

Western:

Creative, innovative and artistic

Imaginative and outrageous

Loving, compassionate and kind

Encourages emotional balance

Spiritual yet practical

Non-conformist

Spain:

Official color of the Union Progress and Democracy political party

Netherlands:

Used by the Amsterdam based Magenta Foundation in support of anti-racism

Contact us at Wipple for some more suggestions or to fine tune these suggestions.

Get a great internet presence with Wipple 1-360-901-1684.

 

Use Color Correctly on Your Website

Designing your website is often a personal experience. Even if you are hiring one of our experts at Wipple to do the design, we will absolutely want your input. Color affects your design in a major way. However, a design with too many colors can easily overwhelm a viewer. Sometimes a minimalist approach can help draw the eye of the visitor to specific content.

Let’s talk about the color you could use on your website.

  • Sometimes you want a classy and elegant feel. Try a minimal color scheme that is rather neutral and then add a pop of color. This can create contrast and give a unique, impactful visual impression.
  • wood-8196_640Try an analogous color scheme. This is when you choose three colors that are next to each other on the color wheel. One of the colors should be the dominant color.
  • A monochromatic color scheme is an easy design. You use shades of primary colors like green and blue.
  • Use a darker color with lighter accent colors. These should be used sparingly. A splash of color here or there will draw the visitor in.flowers-583089_640
  • A split complimentary color scheme. Complimentary colors are opposite each other on the color wheel. The high contrast of complementary colors creates a vibrant look. Then you can add a color in between.

Choosing the right color palette for your web design project takes time and an understanding of the feeling and mood you want for your site.

Contact us at Wipple for some more suggestions or to fine tune these suggestions.

Get a great internet presence with Wipple 1-360-901-1684.

Getting Online Doesn’t Have to Be Complicated

film-589491_640Getting online is so very easy. Elementary children are capable of signing up for a YouTube site or posting on many different social media location is user-friendly and easy.

There is, however, a difference to putting something online and creating an online presence which will help you promote your business. Not only do you need to have social media presence, a well-designed and easy-to-use website, but this all needs to cumulate in a cohesive brand.

As consumers find you through different channels, they need to recognize your brand.

Once you have got your site, you need to make sure that it is listed so that you’ll appear when people are searching. Make sure you submit your site to all of the local online directories such as Yelp and Google Local. A simple and free way you can do this is by going to www.getlisted.org.

There are a lot of ways to make your website. There are some website-building tools that are fairly user friend. They do, however, come from templates so your site may look similar to hundreds of other sites online.

So you might contact Wipple and have them design you a really unique site that will have individuals following you.

Whether you create your own website or have Wipple help you remember the three points.

  • Make certain your website will load properly on mobile devices. This is a primary way consumers find local businesses.
  • Make the navigation simple.
  • Don’t leave out critical information. Such as:
    • Hours of operation, location and services
    • Contact page. You must have a way to get in touch with your business via email or phone
    • About the company and who’s behind the business and how it all began.
    • Social media links so the customers can conned with you on social media outlets.
    • Samples of your work
    • Testimonials

Contact us at Wipple. We know how to get your website noticed.

If you have questions go here and we can help you.

For pricing go here.

or Call today 1-360-901-1684.

Online Ratings. Use the Internet for Your Benefit

If you want a laugh and to be enlightened about online ratings, you need to immediately read this story at adweek.com.

The story explains how a certain Bistro in San Francisco stopped paying to advertise in Yelp and his reviews suddenly all turned negative. The positive ones even disappeared.

pizza-445030_640 (1)Kind of makes you suspect online ratings.

Not to be deterred, the owner decided he would turn the online exposure to his advantage. He promised his customers that if they hated the restaurant on YELP they could get 25 percent off any pizza.

YELP sent the bistro a threatening letter. The Bistro owner didn’t care.

The reviews on YELP continue to be one star and funny giving the eatery a lot of exposure.

Here are some examples:

Dayday S. writes: “I went back with my Scientology reading group today and had a terrible experience. I ordered meatballs, and they were served upside down. I asked for a fork to try to eat them anyhow, and I was given a left hand fork even though I am right handed. As I struggled to eat, I was brought bread that was inside out. . .

Gary F. writes: “Don’t try the pizza, it’s so good you will come back every day, it completely ruined my social life cause each night I only want to go there.”

Getting the best out of the internet takes imagination and creativity. If you want your business to succeed online, contact Wipple. We will help you use your imagination. Call 360-901-1684.

Go here to see our price schedule.

Create a Social Media Voice with Wipple

social-media-488886_640When you are speaking through social media channels, it’s important the communication style remains consistent across the board.

To decide how you should communicate you should start by studying your competition. This will give you an idea of what you like and what you don’t like. Searching others in your field will allow you to see how you fill a niche or a need that the others don’t. You will definitely want to capitalize on this.

You may want to be formal. You may want to be conversational. You may want to be quirky. Think about your product. Think about your target demographic. Think about who you feel the most comfortable working with.

Blogs are a great way to reach your potential customers. Also, this is a great way to increase your SEO.

In all social media accounts, you should make sure your business logos are prominently displayed.

Whatever you are targeting as a consumer–old or young–they are more likely to be online than anywhere else. Get your self online with them. Call 360-901-1684.

Top Social Networking Sites

Social media has become central for all businesses.

Social media has become central for all businesses.

Socializing has gone online, through twitter,instagram, snapchat and many others.  According to eBix  the top 15 Most Popular Social Networking Sites are as follows.

Here are the top 15 Most Popular Social Networking Sites as derived from our eBizMBA Rank which is a continually updated average of each website’s Alexa Global Traffic Rank, and U.S. Traffic Rank from both Compete and Quantcast.“*#*” Denotes an estimate for sites with limited data.

  • Facebook–900,000,000 estimated unique monthly visitors.
  • Twitter—310,000,000 estimated unique monthly visitors
  • LinkedIn—255,000,000 estimated unique monthly visitors
  • Pinterest—250,000,000 estimated unique monthly visitors
  • Google Plus +–120,000,000 estimated unique monthly visitors
  • Tumblr—110,000,000 estimated unique monthly visitors
  • Instagram—100,000,000 estimated unique monthly visitors
  • VK—80,000,000 estimated unique monthly visitors
  • Flickr—65,000,000 estimated unique monthly visitors
  • Vine—42,000,000 estimated unique monthly visitors
  • Meetup—40,000,000 estimated unique monthly visitors
  • Tagged—38,000,000 estimated unique monthly visitors
  • Ask.fm–37,000,000 estimated unique monthly visitors
  • MeetMe—15,5000,000 estimated unique monthly visitors
  • ClassMates—15,000,000 estimated unique monthly visitors

Not all of these social networks will help your business. Some will. Talk to Wipple and decide which ones we should tie to your website.

Call today. (360) 901-1684.

Get to Know Your Customers Day Even If You’re Online

Get to Know Your Customers Day is the third Thursday of Each Quarter—January, April, July, October.

Books stores used to be social gathering spots.

Books stores used to be social gathering spots.

In honor of customers’ day we want to reminisce about all those good old days when businesses were ran by owners themselves. We all had a favorite corner store, maybe a book shop, coffee joint or hardware store with a guy who asked us to describe the exact plumbing problem.

During those time, the cashier called you by name and you asked about his dog, the one that was usually sleeping by the backdoor. In the good old days, businesses ran on relationships.

We may not always be able to get very personal with the scale of our business operations. Besides, there is the internet to communicate and social media that has allowed us to be more efficient in reaching out to our customers.

But in honor of “Get to Know Your Customer Day,” this is a good opportunity to reorient your mindset back to building relationships with your customers.

One way to do this is to make your website very user friendly. Among other things this means there should be a way for them to contact you. If you do have a potential client reach out to you, respond in a very timely manner.

Make follow-up calls. You aren’t just making a sales call, you are connecting with your customers.

Use other social media to make yourself and your business approachable. At Wipple we can help set up the resources you need.

At Wipple, we recognize the competitive environment you are doing business is and we recognize the competitive nature of our business. That is why we try to spoil you so you will recognize we love to get to know our clients and exactly what their business needs.

Call today. (360) 901-1684

Go here to see what services we can offer you.

Don’t Make Beginner Mistakes with Your Website

When using Google Analytics there are some mistakes the average business owner makes. At Wipple we will help you avoid these.

Last blog we gave two of the major mistakes:

  • Not using the information,
  • Only using one report and
  • Not filtering your internal IP addresses.

Now we would like to discuss other mistakes.

  • apples-455396_640orange-207819_640Make sure when you use Google Analytics that you are comparing the right information. Site visits give your one type of information and the bounce rate gives you another bit of information. Don’t necessarily compare the two. By doing so, you are in essence comparing apples and oranges. 
  • Also make sure you take in to consideration outside influences which would affect your conversion rate. For some companies and some types of products, December will have a higher conversion rate than other months.
  • Become familiar with and use the goal system. In this way you will be able to measure the conversions that occur on your website.
  • Don’t spend time focusing on daily or even weekly fluctuations. Instead notice trends. There are always going to be spikes. Some days of the weeks receive more traffic, weather, holidays and countless other possible factors. Don’t get overly concerned with these data spikes whether they are positive or negative. Spikes don’t indicate success or failure. Trends are more telling.

For any questions or concerns about your website and how to make this component of your business more productive, give us a call at WippleCall Wipple today 360-901-1684

Don’t Make These Mistakes on Your Website

google-485643_640One of the many tools we use at Wipple to keep your website in front of your customers is Google Analytics.

Often business owners take the initiative themselves to set up an analytic account and embed a tracking script into the website, but then don’t enjoy the full benefits of the platform.

Using this platform requires a certain amount of knowhow and time. If you want to spend your time and energies on something else then have Wipple deal with this tool.

Often website owners don’t log in regularly to understand fluctuations in the data. If you don’t see this data, there isn’t any reason to have the platform at all.

Another mistake business owners will make is just looking at one report.  One example would be the business which looks at the rise in organic visits over the month. This does indicate good progress on your SEO campaign. More visitors are seeing your site.  However, you need to also check what the “bounce rate” is and your “conversion rate.”  You must study the entire report.

Google Analytics will report to you all traffic which comes into your site. Sometimes this report is not accurate because it is reporting all your developers, web testers and salespeople who regularly visit your site. Because of this, you may have an over-inflated number. You should screen out these internal visits with filters.

Check our next blog for other mistakes you might be making.

Call 360-901-1684 if you would like an expert to help you use tools to make your website more useful.

Making New Year’s Resolutions

Making New Year’s Resolution 

Good Morning America recently had a segment on about the science behind accomplishing your New Year’s resolution.

2015 -534233_640They suggested that fewer than one in five adults who made health-related new Year’s resolutions were able to make any significant strides in weight loss, healthier eating, exercise or stress reduction by March.

Still there is no better time than to give the goals a try. Here is the science they suggest to conquer your resolutions.

Here are their suggestions:

Choose Your Goal Wisely

The key to accomplishing your goal is to make it concrete and easy to break down into pieces, said Jeff Janata, chief of psychology at UH Case Medical Center in Cleveland, Ohio. Weight loss is actually an example of a resolution that sets you up to fail.

“Weight loss really isn’t in our control,” Janata said, explaining that no matter how rigid the diet and exercise, weight loss naturally plateaus. “That’s one of the reasons people fail at weight loss. They focus on ‘I need to lose a certain number pounds per week.’”

Instead, cutting out fried foods or deciding to work out a few days a week are better goals, he said.

“Don’t start off with these grand resolutions,” said psychologist Joe Taravella, the supervisor of pediatric psychology at NYU Langone’s Rusk Rehabilitation who also specializes in marital and family psychology.

Don’t Beat Yourself Up If You Mess Up

No matter how perfect the goal is, Janata said people are going to slip. But that doesn’t mean they should give up completely.

“Re-adjust the goal according to how difficult it is for you,” Janata said.

He advised taking 2015 goals week by week or day by day.

“I remind people that we’re human and we’re not perfect,” Taravella said. “We’re going to mess up throughout our entire lives.”

He said one bad day “doesn’t mean we’re total failures and all progress we made isn’t meaningful.”

Reward Yourself

Building in days off is an important part of goal-setting, Taravella said.

“Being totally rigid 24/7 is not sustainable over the long haul,” Taravella said.

Go Public

Want to make sure you nail your 2015 resolutions? Make them public, psychologists advised.

“Talk to people about what you’re doing, so you can be accountable,” Taravella said, explaining that you’ll be motivated to succeed because you won’t want to fail in front of your friends.

Make Sure You’re Doing It for the Right Reasons

Tackling a goal because someone told you to or because you simply think you “should” might backfire, Janata said. Sometimes, taking on a goal because of outside pressure just makes people want to rebel, he said.

“There’s an important distinction to be drawn between goals that we feel that we should accomplish and those we believe we truly want to accomplish,” he said. “Rarely do we attain goals unless we truly embrace the goal.”

So make sure you’re only picking goals because you’re ready and eager to fulfill them.