Making the Most of Your Website With Wipple

At Wipple we help a lot of companies sale their services online. This experience has taught us that some websites work better than others.

One trend we have noticed is that websites that are selling too many products or services on their home page don’t do as well. We’ve found that offering fewer products in one place with a little more copy describing these products translates into higher sales.

If your website can focus you’re more likely to sale. Let us give you an example. A flooring store offered a great warehouse with thousands and thousands of cubic feet of carpet, tile and laminate. The website had pictures of many of the options. The owners also had several interior decorators who were happy to consult in individual homes.

The company improved their sales immediately by having two websites. One site that appealed to individuals who wanted to see samples in their home. The other website was designed to appeal to people who wanted to shop in the warehouse.

It’s all about focus. Instead of trying to please everyone, target a specific group.

Buying products and services is mentally taxing.  When you have an exhaustive product list, your prospective clients have to go through the mental exercise over and over again. That’s a lot of work. Psychologists call it “choice overload.”

Contact us at Wipple. 360-901-1684. We can help you focus on the customers you want to appeal to the most.

To read about Wipple Websites and why they are superior go here. 

To understand more about client support go here. 

Transactions Continue to Move Toward the Internet–Be There for Your Customers

NFC-LogoYou can now pay for your sandwich and other items with your cell phone through a process called NFC or near-field communication. This technology allows two devices placed within a few centimeters of each other to exchange data. For this process to work, both devices must be equipped with an NFC chip.

This can be done when a powered device such as a phone, credit card reader or commuter card terminal reads and then writes to an NFC chip. When you tap your commuter card on the terminal, the NFC-powered terminal subtracts money.

In a two-way communication of NFC both devices can read and write to each other. This happens when you can touch two devices together to transfer data like contacts, links or photos.

So many more of our transactions are occurring online. This will continue. This is why you need to have your business in the computer age.

It is very possible that phones will eventually replace wallets. Some retailers such as Target, Macys and Walgreens already have NFC-based contactless pay terminals in place. Phones which are compatible with Google Wallet can use these terminals.

You launch the payment application on your phone and then tap on the credit card terminal and a connection is made using NFC. At this point, you may be asked to scan your finger or enter a pass code to approve the transaction.

To make sure those who are excited about online payments as well as searching for businesses online can find your business. Call Wipple 360-901-1684 today.

Click here to see a full range of client support options. Go here to request a quote.

Read about the secrets of Wipple’s success.

Wipple is the Kind of Web Design and Internet Marketing You Need

Some people have too much time on their hands. Let’s take for example those who have taken the time to produce fake ads which will insure the destruction of the new IPhone.

The apparently photoshopped ad reads in part:

Introducing the Next big Thing . . .

. . . contains new drivers that interface with your device’s radio-baseband allowing it to synchronize with microwave frequencies and use them to recharge your battery.

60 seconds a 700W or 70 seconds at 800W. Do not Wave-charge for over 300 seconds.

IT’S FAKE.  You can’t microwave your microwave. Don’t fall for everything online.

Here’s another story that has nothing to do with electronics but was called into question as not believable.

In Tampa, Florida a 21-year-old woman said she had surgery to have a third breast implanted. Her goal was to have a reality TV show on a major cable channel. She tweeted videos and pictures of her new body.

The massage therapist claims to have had a third breast implanted right in between her existing breast.

At Wipple we want you to know that you can call and speak with us and we will tell you the truth. You need the truth about your website, how this website affects your business and what you can change to improve your business.

Call Wipple today 888-947-7537. Click here to see all we have to offer.

Take Care of Yourself. Take Care of Your Business

If you spend much time on a computer you need to take care of yourself.

Follow the 20-20-20 rule. Every 20 minutes of staring at the computer screen, you should look at something that is 20 feet away. Look at this object for at least 20 seconds. This will help you avoid eye strain.

Here’s another suggestion that really isn’t about taking care of yourself, but was something that is often helpful when you are spending time on Youtube.

If you want to move frame by frame, pause the video and then us the “J” or “l” keys to go backward or forward. This should make your Youtube video watching sessions even longer. And you can really inspect that cat video.

One more suggestion. If you want potential customers to find your website online, get hold of Wipple. They can bring people to your site which will bring people to purchase your products. It’s that simple. Call today 360-901-1684.

 

Understand Computer Basics. Let Wipple Help

In golf, low scores win.

In bowling, not so much.

colton runningIn track you want a fast time.

In weight lifting you’re going for high numbers.

In computers what are you looking for?

You have 3G/4G/5G

Okay, so my friend figures computer scoring isn’t like golf, but more like maybe say soccer. So she is thinking that the higher the “G” number the better. But she is only guessing, her rational was because she knew for sure that the more bars you have on your phone the better.

She is definitely like most computers users who don’t really know much about the computer they use. That’s okay, but there are a few things you should know.

The “G” stands for Generation. Typically the speed of data transmission over wireless networks increases with each generation. So it is assumed that 5G would be faster than 3G. Except, right now we don’t have 5G. You can expect to see it roll out within the next decade.

Make sure you have a website that is keeping up with the times. Contact Wipple to have yours retooled or updated.  Call today 360-901-1684.

Branding Your Company With a Website.

What do AT&T, McDonalds, Ford, Apple, State Farm, Target, Budweiser and your business have in common?

You all need know how to “brand” your company.

The above list of companies –minus you—spend millions on advertising and branding their company. Just because you don’t have a large business which is doing millions in sales does not mean you should make your business memorable to potential clients in your area.

You can start by making certain that you have a logo. This needs to be consistent in color scheme on the website, brochures, vehicles—anywhere your business has a presence.

Besides making the logo consistent you should also keep your font styles, production and service descriptions consistent.

Your branding should reflect the core values and key differences between you and your competitors. Your customers should understand what you stand for and why they should buy from you.

Let Wipple help you get a brand on your business. Call us today. 360-901-1684. Or click here to see what we have to offer.

See what we have to offer.

 

You Need Internet Exposure. Call Wipple.

Today there was a little phone book in my mailbox. I remembered when this thick book was a life-line to where the swimming pool was and what time the lifeguards kicked us out.  I remember singing the alphabet song to find the theater section.

Verizon, AT&T and other phone companies have lobbied states to drop these once-useful requirements—printed phone books. So far, 18 states have gone along, and Washington State is considering it.

The Yellow Pages are still considered profitable for the publishers and they want to keep them coming to your door, whether you want them or not.

Most people don’t want them. They use their smartphones or other electronic device to find businesses.

Your business needs to be available not only in the yellow pages, but everywhere online.

Call Wipple. They have the expertise to get you in front of your potential customers. 360-901-1684. Get the Website you have always wanted.

Web Design and Internet Marketing You Can Trust

In less than a year the number of smartphones in use globally will pass the two billion mark according to Jun Yang as posted in Bloomberg. 

wipple_main_logo_rgb.jpgThis translates into one in every seven people worldwide owning a handheld device that works like a computer.

The first “modern” smartphone was introduced by Nokia Oyu in 1996.  Even reaching the two billion mark means that there is still room for future growth, particularly in emerging markets such as China, India and Africa.

Mobile searches are fast exceeding desktop searches.

Mobile traffic is increasing every month across almost every industry.

All of these statistics point to the need for every industry, company and business to have a website.

Wipple will get yours ready. Wipple will update yours. Wipple will make certain you can be referred by others.

People trust their friends and family. That is why a Nielsen study found that 92 percent of consumers identified word-of-mouth referrals as the most trusted form of advertising.

In today’s electronic and internet world, word of mouth runs through social media. A single share can be seen by hundreds of others. Customers’ referrals through social media can have a dramatic impact on a company’s reputation.

You need to have a website and a system which will allow people to refer you and what you do to their friends and to others.

Call Wipple today. 360-901-1684.

Go here to see what we have to offer.

Good Tech Habits You Should Consider

If you are online, there are habits you should start developing. This is according to Whitson Gordon in an article posted in lifehacker, entitled “Top 10 Good Tech Habits Everyone Should Have.”

Here we would like to summarize this article for you.

  •  Regularly Audit Your Privacy Settings on Social Networks
  • Keep Your Desktop and Hard Drive Free of Clutter
  • Avoid Getting Malware and Spreading It to Others. Install a Good antivirus program.
  • Be Smart About Hoaxes, Scams and Internet Myths
  • Use Secure Passwords
  • Back Up Your Computer
  • Search Google Like a Pro

Read Whitson’s article in its entirety.

We do want to focus on what he says about surfing Google like a pro. Almost everything you need to know can be found online. Make sure your customers and future clients can find you online.

Contact Wipple to get you the website you need.  888 947-7537.

Understanding Algorithms & SEO Gets Your Site Noticed

There is no reason to be online if no one notices. So if you have web content you need to get that content noticed by potential customers.

So how do you make sure your content gets to its targeted audience?

At Wipple, we try very hard to understand the algorithms used to rate your website.

We post on your website. This is the most obvious place to start. Using SEO enriched content we make sure that weekly, bi-weekly or even more often, your site is updated.

Posting to sharing websites can also be beneficial. These can include YouTube, SlideShare, Vimeo, Pinterest, Vine and Instagram.  This is where your target audience is more likely to find your content.

You can choose to run social network ads on networks such as LinkedIn, Facebook and Twitter. These ads are not always very effective for promoting content and once you pay to stop running the ad the effect is gone.

Call Wipple today 360-901-1684 to help explain these and other ideas which will benefit your and your business.

It’s time to get the site your business deserves.

Click here to request a quote.