We were sitting at restaurant in Seaside, Oregon with two teenagers. They were looking at a display of p memorabilia featuring Marilyn Monroe.
“Was her death suicide?” one asked.
The second teen pulled out his phone and Googled it.
There was also a display of porcelain fairies. “They’re by Amy Brown,” the teenage girl said who loves fairies and art.
“You don’t know the artist,” her brother said disgusted with her throwing around names as if she knew trivia.
“Google it.” she said.
They Googled Amy Brown and she was indeed the artist.
Google is a search engine. The word is actually a noun. The term “google,” however, is used so frequently it has become a verb—a verb which means to search something to find an answer.
Google has become such and integral part of our lives everyone knows what, “Google it” means.
There are over 12 billion searches per month. This is why your website needs to be optimized so that when someone “googles” for a service such as yours, you site pops up on the first page.
Search Engine Optimization (SEO) is a complex and ever-changing field. Google changes their algorithms regularly. Even small changes in their algorithms can have a major impact on search engine rankings for your website.
You want your website to appear at the top of search engine rankings. This is the goal of optimizing through SEO.
The optimization of your site affects about fifty percent of your website’s rankings. This includes:
- Keyword research
- Website structure
To make certain your site has the right keywords, content and structure, a good designer will start by conducting research on keywords. You will want to find which words are used to search for your product. Usually, your site will do better if you narrow or localize your keyword to a niche into which you fit.
Many website designers try to assign a certain keyword to each page. This helps Google determine what each page is about and how it should be ranked. The page needs to read and have artwork which shows an expertise in the subject.
The webpage should be “meta tagged” with the word you want. The word or phrase should also be used within the page. This needs to be done properly. Stuffing keywords all over the page looks like spam to Google’s search engines. If all the pages say approximately the same thing, then Google doesn’t know which version is the most relevant and this will cause the rankings to go down.
Call Wipple. 1-360-901-1684. They can give you help on the complicated process of making sure your copy is optimized properly.
Watch our next blog for tips on offsite SEO.
Read about about some of the Wipple’s secrets for success by going here.
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