Do You Really Need a Website? Probably.

Woodworking, Shavings, Planer, Plough, Wood, Tool

Maybe you have all the business you can accommodate in your carpentry shop so you don’t need a website. On-the-other-hand would your customers like to see pictures of previous projects to get a better idea of what they might want?

The number one question we hear from potentially new clients is: “Do I really need a website?” Often this question is followed up with an explanation such as, “We are doing okay without one right now. I’m just not sure a website would be worth the bother and cost.”

In reality, maybe your business doesn’t need a website. We shouldn’t make such a statement as we are in the business of selling websites. If you have a niche market which is already doing well, maybe you aren’t desiring to expand.

Cake, Strawberry, Piece, Eating, Food, Sweets, Pastries

Your website could be a place potential customers could go to see what types of catering you specialize in.

Remember, however, there may come a time when someone moves in on your niche. Are you going to be prepared to compete? Also consider that a website is not necessarily and advertisement. You use your website to communicate with your clients. Would your clients like more information about you? Would they appreciate the convenience of being able to contact you online?

A website allows you to post answers to frequently asked questions, discuss upcoming events, and becoming involved in community activities.

A web site is like your giant public bulletin board where people can get information on how to find you, where you are located, what you have to offer, why your service is unique, and what’s new in your company. It also is easily updated and changed frequently, and is a communication forum through which your customers can communicate back to you with questions, concerns and feedback on their needs.

Call Wipple (360) 901-1684 today to talk with someone who can give you ideas about what a website can do for you. We don’t believe in overkill. We tailor the package to your unique business and style.

Go here to fill out a questionnaire. This will help us both understand more about you, your business and what steps could be taken next.

Get a quote by going here.


The Most Valueable Place for Startup Funds Might Be a Website

Opening a new business or running an existing business takes a certain amount of resources. Occasionally the expenditures are more than you had expected. Some new business owners decide to cut costs by not launching an aggressive advertising campaign.

Before the internet became a household necessity, businesses only had print media, radio or TV to entice customers. These above mentioned advertising outlets can make a gigantic dent in precious startup funds.

There are ways to advertise today that are much more cost effective. You need online advertising.

You can start by registering your business with Google Places, Yahoo! Local or Microsoft Bing. You just have to fill out the forms and register.

Another good place to start to promote your business in an economical way is with the free social media such as Facebook and Tweeter.

A blog is also a way in which potential customers can connect with you on a personal level.

Social Media, Blocks, Blogger, Linkedin, FacebookPut up a YouTube video. You can promote your business or skill in a way that only someone with your expertise would know.

A flickr account can also help by allowing you a place to compile photos of your business. These can all be linked back to your website. At Wipple we work with clients all the time who have found great success as they link their social media back to a website. This is one of the reasons a website is so important.

The website needs to represent your business and remain current.  Wipple can provide that website. Wipple can maintain your website. Wipple can help you get started on all these inexpensive ways to promote your business. Call Wipple (360) 901-1684 today.

Go here to fill out a questionnaire. This will help us both understand more about you, your business and what steps could be taken next.

Get a quote by going here.

Social Media Continues Its Evolution

A decade ago, Facebook digitized the college experience and expanded the way young adults communicated. This Facebook phenomenon has moved way beyond college kids into parents as well as grandparents, asserting their individuality, the college crowd moved into a variety of other social media networks and an ever expanding array of apps.

Originally, Facebook only made college students feel as if everyone else was having more fun than they were. Now senior citizens can scroll through their newsfeed and see how other grandmothers have cuter, more thoughtful and higher achieving grandchildren.

As grandmothers post shots of grandchildren, college students flee the old fogies social network.

According to here are some of the places the young adults are landing.

According to an article posted on September 17, 2015, Yik Yak is one of those places. This is an anonymous messaging system which enables users in a particular area to post anonymous messages onto a feed and fellow users can upvote, downvote, and reply.

The attn article reads in part:

College students have a variety of media platforms they use regularly.

College students have a variety of media platforms they use regularly.

While many love the anonymity Yik Yak presents, the app can also be a platform for harassment, put downs, and even fear. Last week, Florida Atlantic University student Emeil Stewart was kicked off campus after posting about “a threat to open fire on the campus breezeway, one of the main areas of campus where students and professors walk to get to their classes and restaurants.”

Upon noticing that the Yak was receiving a lot of attention, Stewart reached out to the police to explain that he’d merely heard someone else make that threat. While the university police chief clarified that this was an “18-year-old mistake” and “not a serious threat,” he’s still no longer a student at the campus.

Threats aside, Yik Yak is also a bullying hotspot. Earlier this year, the College of Idaho tried to ban Yik Yak after receiving several complaints about posts on the platform.

“If someone puts a racist epithet on a Latino’s door, or a black person’s door, there’s at least a potential evidence thread that can be investigated,” college president Marv Henberg said at the time. “Not with Yik Yak.”

Last year, Eastern Michigan University professor Margaret Crouch was horrified to learn that dozens of Yik Yak users had been brutally mocking her and two fellow female professors during a large lecture course.

“I have been defamed, my reputation besmirched. I have been sexually harassed and verbally abused,” she wrote to her union representative, as obtained by the New York Times. “I am about ready to hire a lawyer.”

Danielle Keats Citron, a University of Maryland law professor and the author of “Hate Crimes in Cyberspace,” told the Times that “Yik Yak is the Wild West of anonymous social apps.”

“It is being increasingly used by young people in a really intimidating and destructive way,” she said.

In addition to Yik Yak, many college students are on dating apps like Tinder. Nancy Jo Sales captured this reality earlier this summer in the Vanity Fair article “Tinder and the Dawn of the ‘Dating Apocalypse.’” Towards the end of the article, Sales visits the University of Delaware and is surprised that the young women she interviews are all on Tinder. The ease of Tinder has apparently reduced the incentive for college guys to go out and court women the old fashioned way.

“As they talk, most are on their phones,” Sales writes. “Some are checking Tinder. I ask them why they use Tinder on a college campus where presumably there’s an abundance of available guys. They say, ‘It’s easier.’ ‘And a lot of guys won’t talk to you if you’re not invited to their fraternity parties.’ ‘A lot of guys won’t talk to you, period.’ ‘They don’t have to.’ ‘Tinder has destroyed their game.’”

Your Readers Should Find Value When Looking at Your Website

In the last blog, we discussed the aspects of a website that may annoy your readers.  Today we want to talk about some things that may cause potential clients to be intrigued to stay around and possibly buy into your cause.

* Make sure your content is of value and explain what you have to say quickly.

* Ensure that your site is organized. The home page should have meaningful information that introduces what you can offer potential clients.

* All graphic should load quickly.

horrible color* The text should not be so long across a wide screen. We like our line-length manageable.

* Consider using contrasting colors or simple back grounds so your text is easy to read.

*The text on your site should be large enough to read, but not so big that the reader feels, as though they are being yelled at. You can also avoid the use of ALL CAPS because they are hard to read quickly.

Call us at Wipple for help creating a great online presence!



Don’t Annoy Anyone Landing On Your Website


Don’t annoy your potential clients.

Even though many websites manage to annoy their followers, this is an emotions your website should try to avoid.

If you bother those that land on your page, they may abandon the page quickly. With online marketing, the longer they stay on your website, the better chance they will use your service.  You want a higher visitor-to-lead conversion rates, as-well-as high organic search listing.

We talk to people all the time who are more than willing to tell us what annoys them about the websites they visit.

The number one irritant is pop-up ads. This is a great deterrent distract the visitor and take your product or service less seriously.

Just because people are looking online for their products, doesn’t mean they don’t want to know who they are dealing with. A good “about us” page can give customers a chance to get to know you. Knowing your history, your qualifications, and a little more about you may help them trust what you are offering a little more.

Scrolling type forces the viewer to read at the speed of the scroll. This might be too slow or too fast.

Also don’t make anyone hunt for anything. Everything on your site should be easy to find, and every page should have an easy to find link to get back to the home page.

At Wipple we are here to help you make a website which won’t “annoy” anyone.

Click here to contact us or call 360-901-1684.

Technology for Your Youngsters Headed to School

computer-491760_640Technology is here to stay. Definitely we all know there is incredible good which can come from being “plugged in.” There is also much we want and need to help our children stir clear. While teaching them safe practices, there are a few things children should know. By the time they enter middle school, here are some of the skills they need to be in the process of mastering.

–Your children can probably write about 10 to 15 words a minute. Within a few years they are going to be called upon to type almost everything they do. Teach them now to type. There are several great online programs which makes learning feel like playing. If they can type 20 words per minute then they will be typing faster than they can write.  Mavis Beacon program has been around a long time. Another good choice is

–Too often students don’t know what to do if they can’t remember their password, the keyboard isn’t responding and several other problems which occur with computers. They need to troubleshoot.

–Everyone needs to be reminded about what should and shouldn’t be put online. Youth need to understand online etiquette as well as online safety.

–Students should learn how to cite a source whether the source be online or a hard copy. They should know that cut and paste is not writing.

–Learning how to put together and deliver multimedia presentations is important.

–They definitely need to learn how to identify websites which can be trusted and sites which are not considered reliable.

Why Facebook is Not My BFF

One of the best parts of running a website and internet marketing company is getting to participate in and having the opportunity to teach classes. Recently Dirk Parson was in my Social Media Class at Clark College and sent me this great article. With his creativity and work ethic, I have a feeling he’s headed for success.

Enjoy Dirk’s article.

facebookIf insanity is doing the same thing over and over while expecting a different result, I must have slipped over the ledge when it comes to Facebook.  I continue to log on even though I know I’ll inevitably wish I hadn’t.

rooster-333162_640Case in point:  during my last visit, my friend Lisa posted a message asking for advice.  She has two roosters who fight incessantly and she’s not sure how to handle this critical problem.  Let’s see, another monster storm is bearing down on the northeast, North Korea, the home of the unicorn lair, is threatening to test more nukes, gas prices are soaring and Chris Christie is dangerously overweight–but Lisa’s at wit’s end over bickering roosters.  Another friend, who is obviously overflowing with common sense replied, “How abut getting rid of one of the roosters?”  Problem solved, right?  Uh, no.  Lisa reponded, “Get rid of one of my babies?  I could never do that. LOL.”  For the love of Zuckerberg, I can’t believe I’m actually reading a post about quibbling roosters when I could be doing something much more productive like watching shadows on a fence.

But it’s not just the poultry posts.  I have friends who post photographs of every restaurant meal they consume.  My longtime friend Ray from Arizona actually posted a photo of a Costco hot dog last week.  Admittedly, the presentation was delightful in that the dog was perfectly presented nestled in its foil wrapper with a near perfect squiggle of mustard coiled across the top.  In Ray’s defense, he’s retired and doesn’t play bingo or golf or meet the other older guys at McDonald’s each morning, or construct birdhouses or cuckoo clocks in his garage, so his hands are weighed down by a great deal of time.  Maybe I should recommend that he try watching shadows on a fence.  In addition, while working as an electrician for 30 years, Ray endured so many accidental jolts that he can’t snap his fingers without creating a spark, and perhaps it’s the cumulative effect of all those amps and volts that somehow creates the desire to photograph hot dogs.

dogs-111339_640Speaking of dogs, I can hardly get through the day unless my friend Kim posts yet another gauzy cell phone photo of her two dogs Snickers and Skittles preciously sleeping on the sofa.  And then, of course, there are the LOL people.  If they’re truly laughing out loud each time they write LOL, they should probably be evaluated for Tourette Syndrome.  It could be worse, however, some of my Facebook friends apparently roll on the floor while laughing and others even claim to have laughed off the entire rearmost portion of their body.  What a predicament; How in the world do they sit at the computer to browse their Facebook page?

Two friends, Jack and Lynn, who don’t know one another but should, engage in the practice of changing their profile picture at least once a week.  I’m not sure where they’re finding these photographs, as none of them look anything like either Jack or Lynn.  As a matter of fact, Jack’s picture looks more like Lynn than Jack.

Oh, and no, thanks, I don’t want to play Goodgame Big Farm, exchange IMs, try to figure out how many squares I see, or participate in a survey inquiring, “What’s your favorite color shirt and why?”  I have a total of four shirts and they’re all the same color, so leave me alone.  These are just a few of my Facebook beefs and the list goes on, but right now, the sun is setting, the shadows are long, and I’ve got a fence to watch.


Recognize What Should Be Presented About Your Business

Most of us enjoyed attention when we were younger. This is why many elementary-age children look forward to show and tell day. They can bring their new model car, a picture from a family vacation, or their favorite toy.

The rest of the class is required to sit respectfully as the “teller” shows their item.

As human beings we love to show and tell. A friend of mine started teaching just a few years ago, but she already has some interesting stories to tell about what students bring to share with the class. These are just some of the samples, I can remember.

•      venezuela-783733_640 A live turtle in her pocket. My friend didn’t know it was there until late in the afternoon.

•       One young boy brought a bird’s foot. No one asked where the rest of the bird was.

•      dino-648712_640 The little boy who brought a toy dinosaur and tried to convince everyone it had hatched from an egg and was alive. The boy spent much of the day roaring softly like a prehistoric baby. A couple of girls would even pretend to be fearful of the vicious ancient animal.

•       A little girl brought in handcuffs she thought were pretty because they had pink fur on them. She thought police officers were trying to be nice.

• rat-757834_640      A pet rat which gave birth that day.

As kids grow up, they are savvy enough to edit what they bring to school and what they show off. They move away from show and tell in front of the classroom and instead use modern show-and-tell which consists of, snapchats, Instagram, snapchats or Twitter. This expert group of multi-taskers, over-share what they eat, the weather, and relationship drama.

Because they are constantly tuned in to one another, they generally bypassing corporate advertising and buy what their friends “like” on Facebook. All of this high-speed “showing” and “telling” has changed the dynamics of commercialism.

Consumers are more likely to trust their friends than an advertisement when deciding what to buy. Those friends are posting what is bought and “liked” on social media. To tap into this market requires an understanding of how this media works.

To find out more about social marketing, contact Wipple Inc. Your web design and internet marketing experts.

To read about internet marketing go here.

For pricing click here.

Or call today. 1-360-901-1684


Businesses Understand the Power of Social Media

social-media-585481_640Businesses are becoming more and more cognizant of the fact that their online presence in social media can be a foundation of their overall marketing strategy.

Social media influence is becoming more and more powerful in creating public opinion.

Consider the following statistics and trends found at marketingtechblog /

  • Social networking is the top online activity in the U.S., with the average American spending 37 minutes per day.
  • 46% of web users look toward social media when making a purchase.
  • 8 out of 10 SMBS use social media for their business to drive growth.
  • 3 in 5 SMBs say they’ve gained new customers by suing social media
  • 67% of Twitter users are far more likely to buy from the brands they follow on Twitter.
  • The average Twitter user follows five or more brands.
  • Users who primarily access Twitter on mobile are 60% more likely to follow 11 or more brands.

Call Wipple and we will help you use the social media needed for your business.

Call 360-901-1684.

Who is Online?

internet-42583_640 (1)Internet use has basically reached saturation levels for some demographics.

The Pew Research Center’s unit studying the internet and society began systematically measuring internet adoption among Americans in 2000. Since that time, Pew Research has conducted 97 national surveys of adults that have documented how the internet has become an integral part of everyday life.

Here is a summary of their report.

Age differences: Older adults have lagged behind younger adults in their adoption, but now a clear majority (58%) of senior citizens use the internet.

Class differences: Those with college educations are more likely than those who do not have high school diplomas to use the internet. Similarly, those who live in households earning more than $75,000 are more likely to be internet users than those living in households earning less than $30,000. Still, the class-related gaps have shrunk dramatically in 15 years as the most pronounced growth has come among those in lower-income households and those with lower levels of educational attainment.

Racial and ethnic differences: African-Americans and Hispanics have been somewhat less likely than whites or English-speaking Asian-Americans to be internet users, but the gaps have narrowed. Today, 78% of African-Americans and 81% of Hispanics use the internet, compared with 85% of caucasians and 97% of English-speaking Asian Americans.

Community differences: Those who live in rural areas are less likely than those in the suburbs and urban areas to use the internet. Still, 78% of rural residents are online.